New collaboration brings BHLDN’s signature style to life with endlesscustomization options

SUNNYVALE, Calif.–(BUSINESS WIRE)–Wedding Paper Divas, the leading online destination for premium, stylishand personalized wedding stationery, and BHLDN, Anthropologie’s weddingbrand, are unveiling a stunningline of wedding invitations, featuring an assortment of timeless,yet modern designs that help engaged couples tell their unique lovestory. The collaboration is exclusive to Wedding Paper Divas, with sevensuites available now at www.weddingpaperdivas.com/bhldnand three additional foil-accented designs to follow in February 2014.

The new collection offers a series of distinct designs, featuringstriking pops of color, vivid floral imagery, romantic script and otherelegant details inspired by BHLDN’s favorite wedding trends and designelements from its current collection. Couples can choose from a varietyof premium paper options, including a luminescent Pearl White ShimmerPaper, Premium DoubleThick™ Matte Paper and various trim options.

“BHLDN’s diverse collection appeals to a new audience by offering afresh approach to traditional wedding stationery,” said Maria Reiling,general manager of Wedding Paper Divas. “In marrying stunning designwith distinct character, BHLDN has created an assortment of invitationdesigns perfectly suited to couples looking to share their personalitiesand sense of style.”

Together, BHLDN and Wedding Paper Divas anticipate the couples’ needsfrom “yes” through “I do,” and provide stylish solutions at everyturn. Wedding Paper Divas satisfies all stationery and paper good needs,while BHLDN outfits her in heirloom-quality wedding gowns, artisanalhair adornments, jewelry, footwear and more. BHLDN also offers attirefor the bridal party, including bridesmaids, mothers and flower girls,and charming, vintage-inspired décor.

“BHLDN is driven by a desire to help couples illustrate theirone-of-a-kind love for one another, and celebrate their personal style,”said Nicole Sewall, managing director from BHLDN. “Our goal was tomaintain a balance of traditional elements and unexpected touches – thesame philosophy we use when curating BHLDN’s collection. It’s the finedetails that make the wedding gown special and the same goes for weddingstationary.”

As with all Wedding Paper Divas paper products, BHLDN’s weddingstationery collection is completely customizable. Wedding Paper Divasand BHLDN offer unbeatable customer service and a guiding voicethroughout the entire process. Wedding Paper Divas offers live chat andphone consultations with designers and stationery specialists to ensureeach individual order receives personal attention to every detail,including wording, layout and etiquette questions, while BHLDN hasstylists on standby to offer style advice, reassurance and secondopinions on wedding attire, accessories and decor.

The BHLDN Wedding Paper Divas collection is available now at www.weddingpaperdivas.com/bhldn.To learn more about Wedding Paper Divas and the 2014 wedding stationerycollection please visit the website, or follow us on facebook.com/weddingpaperdivas,twitter.com/WeddingPaprDiva,instagram.com/weddingpaperdivasand pinterest.com/weddingpaper/.

About Wedding Paper Divas

Wedding Paper Divas offers stylish and personalized save the dates,wedding invitations, thank you cards, bridal shower invitations, andmore, all designed by the leading artists in the industry. Regardless ofstyle or budget, every order will receive better-than-boutique servicewith one-on-one design and etiquette expertise from wedding stationeryspecialists. Wedding Paper Divas uses the highest quality paper andoffers a promise of complete satisfaction. For more information aboutWedding Paper Divas visit www.weddingpaperdivas.com.

Wedding Paper Divas is part of the Shutterfly, Inc. family of premiumlifestyle brands which includes: Shutterfly,TinyPrints, WeddingPaper Divas, Treat,MyPublisher,ThisLifeand BorrowLenses.For more information on Shutterfly, Inc. visit www.shutterflyinc.com.

About BHLDN

BHLDN was founded in 2011 with the mission of providing each bride withthe edit she’s been searching for—heirloom-quality wedding gowns,artisanal hair adornments, jewelry, footwear, and decor. Since launch,the company has become one of the premier brands in the rapidly growingwedding apparel market. Created as a sister brand to Anthropologie, apassion for experience and creating one-of-a-kind moments runs deep. ButBHLDN’s offering speaks more to the not-so-everyday occasions, with avoice that celebrates a woman’s most anticipated milestones. BHLDN hasworked to create exclusive styles with top designers such as Anna Sui,Badgley Mischka, Catherine Deane, Jenny Yoo, Tadashi Shoji and more. Thefull assortment is sold through its website, www.bhldn.com,in its two boutiques in Chicago and Houston and permanent shop-in-shopon the mezzanine level of Anthropologie’s Beverly Hills store.

Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20140114005644/en/

Wedding Paper Divas
Ashley Fuoss, 408-752-8333
afuoss@shutterfly.com
or
SunshineSachs for Wedding Paper Divas
Crystal Wang, 212-691-2800
wang@sunshinesachs.com
or
BHLDN
AshleyFossile, 215-454-3985
afossile@bhldn.com

Source: Wedding Paper Divas

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