Press Releases Apr 17, 2013

Be Mom’s Favorite This Mother’s Day with Treat

Be Mom’s Favorite This Mother’s Day with Treat

Redwood City, Calif. — April 17, 2013 — Treat, the new greeting card service from Shutterfly, Inc., wants moms to get exactly what they want this Mother’s Day — and it’s not a generic store bought card. In a recent survey*, 60 percent of people told Treat that their moms would prefer a personalized Mother’s Day card over a standard store-bought card, and 71 percent said that their mothers would prefer a personalized gift on Mother’s Day. Treat has 475 Mother’s Day card designs and personal gifts including photo mugs, easel art and gift cards at top retailers.

The beauty of Treat is that you can give a card that is completely customized for your mom, and it’s easy to make, said Melissa Moody, Treat card expert. Simply add your own photos and message for a card that you’d never find in a store. That “wow” moment when Mom sees her name, photo and a personal sentiment is so much better than a humdrum store-bought card.

With more than 80 percent of people saying that Mother’s Day is an opportunity to celebrate any mother in their life, below are a few tips to make her feel special:

  • Nearly 75 percent of people say that they would send a Mother’s Day cards to first—time moms-to-be.
  • The top two card styles to give your mother-in-law this Mother’s Day are photo focused and lighthearted cards, with 75 percent of respondents saying it’s ok to give a humorous Mother’s Day Card to their mother-in-law.
  • With Treat Card Club Membership, personal greeting cards can be sent for as little as $1.99 per card, making it affordable to send cards to all of the moms in your life.

Mom Knows Best … Treat Card Contest

Nobody says it better than your mom. In Treat’s survey the top two pieces of advice that people received from their mom was “follow your heart” and “be kind.” Want to make your mom’s advice famous? Complete the phrase, “Mom always said…” for a chance to be the featured caption on an exclusive Treat Mother’s Day card this year — plus a chance to win a photo gift for your mom. Visit Treat’s Facebook page at for contest details.

To create a personal Mother’s Day greeting card or gift that can’t be bought in a store, visit # # # *All survey data, unless otherwise stated, has been derived from a survey administered by Decipher, Inc.
among a U.S. sample of 1,000 adults age 18 years or older, February 2013.

About Treat

Treat is an online destination where customers can create one-of-a-kind personalized greeting cards in minutes from an iPhone or PC. Treat cards offer a more personal and meaningful alternative to store-bought greeting cards, giving users the power to make any card unique with their own sentiments and photos, and with the Treat Card Club, the more cards you send, the more you will save. Treat also features gift cards, as well as a reminder service that notifies users of important card-sending occasions. For more information, visit

Treat is part of the Shutterfly, Inc. family of brands which includes: Shutterfly, Tiny Prints, Wedding Paper Divas and Treat. For more information on Shutterfly, Inc. visit

Media Contacts:
Corinne Saunders

Sunshine Sachs Whitney Kuhn