REDWOOD CITY, CALIF. – (February 28, 2005) — Shutterfly, a leading online photo products and services company, today announced that Best Magazine awarded the company “Best Digital Imaging Service.” Shutterfly was honored at Pepcom’s 8th annual DigitalFocus™ media event on the eve of the Photo Marketing Association (PMA) trade show.

“We selected Shutterfly for its ease-of-use and unbeatable combination of features and top quality products,” said John Kelley, Editor at Best Magazine.

Co-sponsored by Best Magazine and Pepcom, the DigitalFocus Awards honor top digital imaging providers in eleven different categories for outstanding products and services during the previous year. This was the second win for Shutterfly in the Digital Imaging Services category. Top honors were also presented to Canon, HP, Nokia and Sony, among others.

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About Shutterfly
Founded in 1999, Shutterfly, Inc. (www.shutterfly.com ) is a premium photo service specializing in the consumer and professional photography markets. The company provides customers with simple and fun ways to organize, enhance and archive images; share pictures with family and friends; order professional-quality prints and create an assortment of personalized items such as Photo Books, Calendars and Greeting Cards. In 2005, Shutterfly ranked no. 170 on the 24th annual Inc. 500 list of the fastest-growing private companies in the country.

Shutterfly, Shutterfly Collections and Shutterfly.com are trademarks of Shutterfly, Inc.
Best Magazine is the premier magazine “guide to buying life’s best stuff.” It is a unique consumer buying resource that targets readers interested in acquiring the finest products and experiences in life. Staffed by contributors to BestStuff.com and various national broadcast outlets, Best Magazine was launched in 2003 and is published by PRIMEDIA, Inc., the country’s leading targeted media company.

About Pepcom
Pepcom Inc., based in Delray Beach, FL, is the leader in technology showcase events. Each event joins the world’s top technology companies with the most influential press and analysts. Pepcom’s showcases include DigitalFocusTM, MobileFocusTM, eFocusTM, Digital Experience!TM, Rave!TM, and Holiday Spectacular!TM. For more information visit www.pepcom.com. PMA and the PMA trade show are trademarks of the Photo Marketing Association International. All company names are trademarks of their respective owners.

About Shutterfly
Founded in 1999, Shutterfly, Inc. (www.shutterfly.com) is an e-commerce company specializing in digital photo products and services for the consumer and professional photography markets. The company provides customers with simple ways to organize, enhance and archive images; share pictures with family and friends; order professional-quality prints and create an assortment of personalized items such as Photo Books, Calendars and Greeting Cards. For more information, please visit www.shutterfly.com/about/prs_center.jsp
Media Contacts:
Bridgette Thomas
Shutterfly
(650) 610-3519