Press Releases Jan 30, 2008

Calling All Dads: Moms Tell Shutterfly What They Really Want for Valentine’s Day

REDWOOD CITY, Calif., Jan 30, 2008 (BUSINESS WIRE) — Shutterfly, Inc. (NASDAQ:SFLY), the leading Internet-based social expression and personal publishing service, today announced the results of a recent consumer survey revealing what moms really want for Valentine’s Day: heartfelt photo keepsakes and photo cards. Eight out of ten moms surveyed (83%) hope to receive a personalized Valentine card featuring a favorite family photo instead of a store bought greeting; and when asked about their “best gift ever received on Valentine’s Day,” the #1 response was a photo keepsake (25%).

Have the traditional Valentine’s Day gifts of yesterday become passe? According to moms, the answer is yes: flowers (15%), lingerie (4%) and chocolates (3%) were the bottom vote getters. Many moms expressed dissatisfaction when they received “cheap candy in heart-shaped felt boxes especially when he knew I was trying to diet.”

In addition to putting Shutterfly gifts at the top of their own Valentine wish lists, 83% of moms surveyed say that personalized cards and photo keepsakes are their favorite gifts to give to sweethearts; and nearly half also shop for Grandma (their own mom) on Valentine’s Day (48%).

“At Shutterfly we are inspired by the creative, personalized Valentine’s Day cards and gifts that our customers give to loved ones each year,” said Kathryn Olson, chief marketing officer of Shutterfly. “So it wasn’t surprising when our survey showed that chocolate and flowers are taking a back seat to lasting gifts that preserve and celebrate special memories, year after year.”

This year, moms intend to celebrate Valentine’s Day with their families. Mom’s idea of the perfect Valentine’s Day is to spend the day doing projects with her kids (34%) and then have a special dinner with dad (35%).

Tips for Dads: Simple Ways to Say “I Love You” this Valentine’s Day

Personalized Valentine Cards: Show your love for mom with a Shutterfly collage greeting card with up to nine pictures of the two of you, or of you with your kids. Include a poem, her favorite song lyrics or even a few simple words from your heart.

New “Love Photo Book”: Specially designed for Valentine’s Day, the Shutterfly Love Book is sure to wow her. Guided text and coordinated backgrounds will help you tell the love story of your marriage or lasting friendship.

Sterling Silver Jewelry: Spoil mom this year with a one-of-a-kind necklace or bracelet that showcases her favorite picture. The photo charm is finished with a protective glossy coating to seal the photo permanently. Special gift box and jewelry pouch is included.

For more information on Shutterfly’s Valentine’s Day products, please visit:

About Shutterfly

Founded in 1999, Shutterfly, Inc. is an Internet-based social expression and personal publishing service. Shutterfly provides high quality products and world class services that make it easy, convenient and fun for consumers to preserve their digital photos in a creative and thoughtful manner. Shutterfly’s flagship product is its award-winning Photo Book line, which helps consumers celebrate memories and tell their stories in professionally bound coffee table books. The Company has more than 1.5 billion images stored in its digital archive. More information about Shutterfly (NASDAQ:SFLY) is available at Shutterfly and are trademarks of Shutterfly, Inc.

SOURCE: Shutterfly, Inc.

Shutterfly, Inc.
Gretchen Sloan, 650-610-5276

Copyright Business Wire 2008

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