AUSTIN, TEXAS (April 17, 2001) — It’s as easy as saying “cheese”. With the Dell Picture Studio powered by Shutterfly announced today, consumers can now take their digital photographs from the camera, to the computer and out to the world via the Web.

Reinforcing that the computer is the center of consumers’ entertainment experience, Dell Picture Studio offers customers pre-installed photo management software on their computer that is tightly integrated with a co-branded version of Shutterfly’s premiere online photo sharing and printing service. This industry-leading offer is available on Dell Dimension™ desktop and Inspiron™ notebook computers to U.S. consumers beginning today.

Dell partnered with Shutterfly and Conexant Systems, Inc. to bring this package to consumers. Shutterfly has been recognized as the leading online photography service and is providing its award-winning products and services to Dell customers. With the click of a mouse, customers can easily upload, enhance, store, share and print their photos. Customers, or their family and friends, can order high-quality prints, personalized photo greeting cards, and other photo-related products directly from the site. Software from Conexant, the Image Expert™ 2000, Dell Edition, makes it easy to capture, manage and upload digital images by creating digital photo albums.

“Dell Picture Studio is going to help our customers unlock their inner Ansel Adams — their creativity can turn them into a celebrated photographer,” said Greg Nakagawa, director of Dell’s Internet Access Group. “Customers tell us that they want to use their computers for entertainment and digital photography is more popular than ever, which makes the introduction of Dell Picture Studio a natural.”

“We are thrilled to partner with Dell in bringing a unique service offering directly to their consumers,” said Brian Grey, Shutterfly director of business development. “This partnership enables us to deliver the benefits of digital photography and online photo services directly to Dell’s customers. We look forward to growing our relationship with Dell by continuing to create added value for Dell customers who want to enjoy the benefits of digital photography services.”

The free Dell Edition Image Expert 2000 software can be enjoyed for the lifetime of the computer system. As an added bonus, customers can use premium features of the software for 60 days and can choose to keep the premium package for $29.95, a $20 savings.

Dell also is announcing a digital photography enthusiast bundle which includes an HP C215 digital camera, an HP camera case, a USB card reader, the premium Dell Edition Image Expert 2000 software and $25 worth of prints from Shutterfly. The bundle is priced at $210 and customers can find more information at www.dell4me.com/picturestudio

The number of U.S. households with Internet access that own a digital camera doubled in 2000, reaching 25 percent of U.S. Internet households, and indications are that the number will double again in 2001, according to a new survey of over 1,000 U.S. Internet households by InfoTrends Research Group, Inc. Jupiter Media Metrix forecasts the number of U.S. households owning a computer and a digital camera will reach 70% by 2003.

About Dell
Dell Computer Corporation (Nasdaq: DELL) is the world’s leading direct computer systems company, based on revenues of $32 billion for the past four quarters, and is a premier provider of products and services required for customers to build their Internet infrastructures. The company ranks No. 48 on the Fortune 500, No. 154 on the Fortune Global 500 and No. 10 on the Fortune “most admired” lists of companies. Dell designs, manufactures and customizes products and services to customer requirements, and offers an extensive selection of software and peripherals. Information on Dell and its products can be obtained on the World Wide Web at www.dell.com.

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