By helping to capture, preserve and share life’s joy, we connect people to what matters. We take care of one another and give back to our local and global communities.
We invite diversity and encourage all voices. We assume good intent, are forthcoming in our interactions, and trust and respect one another. We accomplish more by working together than we could individually.
Our products and services are only as good as the people who create them. We bring great talent into the company, support development at every stage, and build meaningful careers.
We believe that long-term, sustainable growth comes from delighting customers through new and better products and services. We innovate passionately, take informed risks and iterate patiently.
We are passionate about capturing authentic images and offering a thoughtfully curated, elevated product assortment. We inspire customers’ self-expression through beautiful photography, high-quality products and beautiful design.
We earn and retain customer trust by making high-bar promises, and then meeting or exceeding them. At any decision point, we choose the option that best serves that trust, whether it’s fixing a problem, anticipating a need or delivering on a promise. We maintain credibility by executing consistently and learning quickly from our mistakes.
We are each stewards of the business, making the decisions that are right for the overall company. We never say, “that’s not my job.” We take accountability for our actions that impact customers, shareholders and each other.
We respect and encourage the different perspectives of our diverse teams. We bring transparent dialogue, data, rigorous analysis and judgement to the discussion. Once a decision has been made, we move forward as a committed and aligned team. When the facts change, we re-examine our decisions.
Companies that invest over longer-term horizons have systematic advantages. But we only earn the right to invest over the long-term by delivering results today. We pay disciplined attention to both near-term delivery and long-term investment, acknowledging the inherent tension and necessary trade-offs.