REDWOOD CITY, CALIF. – (October 13, 2004) — According to participants of a recent national telephone survey conducted by RoperASW on behalf of Shutterfly, a leading provider of online digital photo development and online sharing services, nearly 40 percent of Americans expect to receive a personalized photo card this season with women significantly more likely than men to want a photo card.

“Personalization is a growing trend with no end in sight,” says Dave Bagshaw, Shutterfly President and CEO. “People want to send cards that capture their personalities, with an inside message that speaks their language. Our photo cards bring more meaning to loved ones, especially when they can’t be together during the holidays,” he said.

Holiday Photo cards have emerged as a significant and rising trend. According to Shutterfly, the popularity of these personalized photo greeting cards is beginning to encroach on store-bought cards, especially among young adults (aged 18-34). Shutterfly likens the trend to the recent explosion in digital cameras, which for the first time last year outsold film cameras. The Consumer Electronics Association estimates that 47 million U.S. households will own a digital camera in 2004 and that number continues to rise rapidly.

Shutterfly expects to produce and send millions of its popular “design-it-yourself” holiday photo cards this season. The company offers three card styles: folded greeting cards, note cards and 4×8 cards, all of which feature a personal digital photo that can be complimented with your own special caption or creative border. Shutterfly has the largest selection of photo borders, including dozens of new holiday-themed designs in modern, retro and classic motifs.

In anticipation of heavy holiday shopping traffic, Shutterfly has further simplified its easy-to-use greeting card design and order experience, saving customers time and even a trip to the post office, if they like. Using Shutterfly, customers can upload their address book (e.g. from Palm or Outlook) and the company will print, seal, stamp and mail greeting cards for them.

To create a Shutterfly photo greeting card, choose “Cards” in the Shutterfly Store, select a style and follow these simple steps:

1. Upload photos to www.shutterfly.com
2. Add a holiday-themed border to compliment your favorite picture
3. Type in your personal greeting or opt for one of Shutterfly’s many suggested ones
4. Select delivery method (i.e. mail back to you or straight to friends & family members)
5. Preview the card and that’s it!

Even those who do not yet have a digital camera can create a personalized photo card using Shutterfly. Traditional film camera users can mail color film to Shutterfly; the company will develop the film, scan the images (from negatives), add them to customers’ accounts and return the negatives.

Holiday photo cards are now available at Shutterfly. For more information, please visit http://www.shutterfly.com/cards

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About Shutterfly
Founded in 1999, Shutterfly, Inc. (www.shutterfly.com ) is a premium photo service specializing in the consumer and professional photography markets. The company provides customers with simple and fun ways to organize, enhance and archive images; share pictures with family and friends; order professional-quality prints and create an assortment of personalized items such as Photo Books, Calendars and Greeting Cards. In 2005, Shutterfly ranked no. 170 on the 24th annual Inc. 500 list of the fastest-growing private companies in the country.

Shutterfly, Shutterfly Collections and Shutterfly.com are trademarks of Shutterfly, Inc.
Media Contacts:
Bridgette Thomas
Shutterfly
(650) 610-3519