High-end design adds stylish new option to award-winning photo book collection — perfect for engagements, weddings and all of life’s special occasions

REDWOOD CITY, Calif.–(BUSINESS WIRE)– Shutterfly, Inc. (NASDAQ:SFLY), a leading Internet-based social expression and personal publishing service, today launched a new line of Premium photo books to provide brides with a new deluxe option for transforming their wedding day memories into lasting keepsakes. Available in three sizes, these impressive, portfolio-style Premium photo books are printed on satin-finish, double-thick professional-grade paper that lies flat when opened, allowing one photo to be seamlessly displayed over two full pages. All Premium photo books are assembled by hand with an expertly bound genuine leather cover and stitched edges to show off her big day in a big way.

“Photographs don’t just capture a moment, they immortalize the wedding day forever — and our new Premium photo books offer a stunning new way to tell a couple’s ‘I do’ story,” said Heather Maddan, Shutterfly’s chief storyteller. “These are one-of-a-kind photo books that provide inspiration for brides to personally create a gorgeous album that reflects her wedding day, in a way only she could.”

Shutterfly holds the number one position in the photo book industry, and the new layflat pages is the latest feature to be added to its growing collection of photo book styles, which has more than doubled over the past year. The collection offers more than 140 styles to help commemorate everything from weddings to vacations and any occasion a couple will share together. Brides can customize their photo book any way they want — vintage, classic, modern — whatever her style, she will find a design she loves to showcase the story from her wedding day.

Creating a Premium photo book is easy and fun. Simply visit our photo books page, select custom path and then creatively fill the stunning layflat wedding pages with the best memories from your extraordinary day. Your order is then hand assembled by experts and shipped to you. Premium photo books are professional quality keepsakes at just the right price, starting at $99.99. With the holidays right around the corner, these new Premium photo books also make beautiful gifts for any special occasion.

To learn more about Shutterfly’s new line of Premium photo books visit, www.shutterfly.com/photobooks.

About Shutterfly

Founded in 1999, Shutterfly, Inc. is an Internet-based social expression and personal publishing company and operates Shutterfly.com, Tiny Prints.com, Weddingpaperdivas.com and Treat.com. Shutterfly provides high quality products and world class services that make it easy, convenient and fun for consumers to preserve their digital photos in a creative and thoughtful manner. Shutterfly’s flagship product is its award-winning photo book line, which helps consumers celebrate memories and tell their stories in professionally bound coffee table books. Shutterfly was recently named one of the top 25 Best Midsized Companies to Work For by the Great Place to Work Institute. More information about Shutterfly (NASDAQ:SFLY) is available at http://www.shutterfly.com.

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Shutterfly, Inc.
Media Relations:
Gretchen Sloan, 650-610-5276
gsloan@shutterfly.com

Source: Shutterfly, Inc.

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