Press Releases May 07, 2002

GROWING FAMILY AND SHUTTERFLY GIVE BIRTH TO NEW PARTNERSHIP CELEBRATING BABY’S ARRIVAL

ST. LOUIS, MO and REDWOOD CITY, CALIF. – (May 7, 2002) —Growing Family® — the foremost provider of hospital-based photography — and Shutterfly, the leading online photo service, today announced a strategic partnership that will help new parents share the celebration of their baby’s arrival and the many milestones to follow with the important people in their lives.

Through Growing Family’s WebNursery® (www.GrowingFamily.com), Growing Family creates baby’s first web page so family and friends can go online to view a new baby’s first pictures at no charge, just a few days after the birth. Visitors can also join in the celebration by posting messages on a baby’s web page to congratulate the parents on their newest arrival.

Now, the new partnership with Shutterfly allows parents to continue to share their pictures with friends and family online through the Growing Family Photo Center and take advantage of Shutterfly’s full range of innovative photo products and services.

“This partnership provides us the opportunity to extend our relationships with new families beyond the celebration of the birth event and our WebNursery services,” said Deb Arpert, Vice President of E-Services at Growing Family.

More than one million unique visitors go to Growing Family’s WebNursery each month. “Combining our companies’ strengths, we can provide those parents easy access to high quality photo services as well as the opportunity to continue to share pictures with loved ones as their child grows,” Ms. Arpert added.

An established leader in the growing field of digital photography, Shutterfly provides users with high quality prints, personalized birth announcements, custom photo greeting cards and mini albums called Snapbooks as well as a wide array of free services, including online sharing, unlimited online storage, advanced photo editing tools like cropping, red-eye fix, color enhancements and creative borders.

“Shutterfly is committed to helping families and loved ones stay connected,” said Shutterfly CEO Andy Wood. “We’ve built a loyal customer base by offering a fun, easy-to-use service that allows people to be creative with their pictures, and to get film quality prints and exceptional products from their digital or film cameras. Working with Growing Family helps us continue that mission, by providing a service and array of products that have real, lasting meaning for families with children.”

Thanks to the new partnership between Shutterfly and Growing Family®, many more families will be able to enjoy images of their new babies from day one in the hospital through childhood and beyond.

About Growing Family, Inc.
Growing Family, Inc., the nation’s leading in-hospital infant photography provider, services hospitals across the U.S. and Canada. Providing products like the First Foto®, baby’s first newborn photo, and WebNursery®, baby’s first web page, Growing Family strives to provide valuable and relevant products and services to new parents and partner hospitals. For more information visit www.growingfamily.com.

About Shutterfly
Shutterfly is the leading online photo service that takes advantage of the digital world’s unique capabilities. By developing innovative, personalized digital imaging products and services, Shutterfly makes it simple for its customers to stay connected to those that matter most to them. Shutterfly enables film and digital photographers to easily enhance, personalize, store and share pictures online or through high-quality prints. Shutterfly users can transform their pictures with special effects and borders as well as create photo cards, invitations, calendars and Snapbooks™, all of which can be mailed to friends and family worldwide. Shutterfly is consistently recognized for its photo quality and features, and most recently was named “Best Online Photo Service” by PC Magazine, earning its coveted “Editors’ Choice” award for the second straight year. Shutterfly is based in Redwood City, CA. For more information, visit www.shutterfly.com.

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Shutterfly, Shutterfly.com and Snapbook are trademarks of Shutterfly, Inc.