Press Releases Jul 08, 2008

In Time for Birthday Season, Shutterfly Launches New Products That Bring Kids’ Favorite Characters to the Party

REDWOOD CITY, Calif., Jul 08, 2008 (BUSINESS WIRE) — In time for the most popular birthday months – July and August – Shutterfly, Inc. (NASDAQ:SFLY), the leading Internet-based social expression and personal publishing service, today announced CenterStage Posters, its recent addition to the company’s line-up of birthday solutions for children. Shutterfly CenterStage Posters allow parents to put their child’s face into a poster featuring notable characters like Dora the Explorer(R) and SpongeBob SquarePants(R), or into exciting Travel, Action or Animal Adventures. Paired with Shutterfly’s new birthday greeting cards, children can surround themselves with their favorite licensed characters at this year’s celebration.

According to the National Center for Health Statistics, for the past five years, the most popular months to have a baby are July and August, which means parents will be extra busy this summer planning birthday celebrations. For children of all ages, Shutterfly offers many birthday solutions that make party planning easy and fun from start to finish:

Pre-Party

You’re Invited!: A cast of characters including SpongeBob SquarePants, Dora the Explorer and Diego meet Shutterfly’s abundance of customizable details like style, font, color and size, to help parents announce the shindig in style. Choose from 5×7 Greeting Cards, which Shutterfly can mail directly to guests after simple address book upload; or 4×8 and 5×7 Party Invitations that are mailed to the host in sets of 12 for personalization.

The Big Day

Decor to Delight: With Shutterfly CenterStage Posters, children and guests of all ages will get a kick out seeing the birthday star’s face set in the action. Younger kids will love seeing themselves riding a pterodactyl in Diego and My Dinosaur Adventure; celebrating a birthday with a cake, presents and a personalized card in Dora and My Birthday Fiesta; singing their hearts out in SpongeBob SquarePants and My Silly Band Adventure; or learning the alphabet using fruits and veggies in My Yummy Alphabet Poster. Giggles will ensue when kids of all ages discover themselves riding an elephant, sitting atop a yak, portraying an astronaut, riding a hot-air balloon, kayaking or wakeboarding in one of three Adventure posters: My Animal Adventure, My Travel Adventure and My Action Adventure. Shutterfly CenterStage Posters are not only perfect party decor, but they will make for creative bedroom art after the big day. To learn more, visit http://www.shutterfly.com/shop/product_c10720/CenterStage_Posters

The Special Gift

Celebrate the Star of the Party: Give the gift of reading this year with a personalized CenterStage book. The guest of honor will love seeing their face and name alongside their favorite characters. Choose from Dora the Explorer in Dora and My Rescue Adventure, Sesame Street characters in My Happy Day on Sesame Street and My Adventure on Sesame Street, and whimsical scenes in My Alphabet Adventure. Shutterfly CenterStage books are perfect children ages 1 through 6.

Post-Party

Thanks for the Memories: Keep Dora, Thomas the Train(TM) or Clifford the Big Red Dog(TM) nearby all year by creating one of Shutterfly’s award-winning 12×12 Memory Books or 8×8 Story Books to remember the fun of a birthday or other significant event. With customizable hardback covers and simple prompts for entering photos and text, these books are lasting and entertaining keepsakes for years to come.

Shutterfly’s full suite of kid’s character products is available at:

http://www.shutterfly.com/shop/product_c10700/CenterStage_Products

About Shutterfly

Founded in 1999, Shutterfly, Inc. is an Internet-based social expression and personal publishing service. Shutterfly provides high quality products and world class services that make it easy, convenient and fun for consumers to preserve their digital photos in a creative and thoughtful manner. Shutterfly’s flagship product is its award-winning Photo Book line, which helps consumers celebrate memories and tell their stories in professionally bound coffee table books. More information about Shutterfly (NASDAQ:SFLY) is available at www.shutterfly.com. Shutterfly and Shutterfly.com are trademarks of Shutterfly, Inc.

SOURCE: Shutterfly, Inc.

Shutterfly, Inc.
Gretchen Sloan, 650-610-5276
gsloan@Shutterfly.com

Copyright Business Wire 2008

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