Press Releases Nov 06, 2000

KB GEAR SELECTS SHUTTERFLY AS EXCLUSIVE PROVIDER OF PHOTOGRAPHY SERVICES FOR WWW.JAMONLINE.COM

REDWOOD CITY, CA (November, 2000) — Shutterfly, the leading online photo service that makes it fun and convenient to print, share and get creative with photos, has teamed with KB Gear Interactive, the developer of JamCam 3.0 — a top selling entry-level 640 x 480 resolution digital camera aimed at the teen and college-age market. As the exclusive online photo imaging partner for KB Gear, Shutterfly will provide JamCam users the ability to store their images, enhance pictures with borders and effects, share them electronically, create wallet-size or larger prints and then mail them to friends and family around the world.

“Our partnership with KB Gear allows us to extend our service to a young, technically-savvy audience that can now use Shutterfly to have fun with their pictures and share them with friends,” said Jayne Spiegelman, Shutterfly CEO and co-founder. “It’s a perfect fit for teens who can get creative with their pictures by adding cool borders, cropping or enlarging an image, or printing a color image in black and white or sepia tones. We are especially excited to offer JamCam users wallet sized prints, which are fun for teens to trade with friends.”

KB Gear is the leader in the rapidly growing entry-level digital camera market. Last year, according to IDC, KB Gear’s JamCam 2.0 accounted for 35% of all entry-level digital cameras sold in the $89 — $250 price range.

“Shutterfly and KB Gear are well matched to take advantage of the growing teen market,” said KB Gear President and CTO Jim Triggs. “Young people are really interested in communicating with their pictures and sharing them with their friends — both Shutterfly and KB Gear share the same goal of making it easy for consumers of all ages to experience the benefits of digital photography.”

How it Works
JamCam users reach Shutterfly through KB Gear’s web site (www.jamonline.com) where they access a co-branded site to upload their digital images. Then, consumers can view, store and arrange images in personal password-protected albums and invite friends and family to view them. Pictures can be cropped, enlarged and enhanced with a variety of themed borders or special effects. High quality prints using Shutterfly’s proprietary VividPics technology are available in a variety of sizes (wallet, 4×6, 5×7 or 8×10) and can mailed directly to recipients in the U.S. and around the world with a single click of the mouse.

About Shutterfly
Shutterfly is a new kind of photo service that makes it simple, convenient and fun for people to enhance, store, share and get creative with their photos. With only the Internet and a camera, Shutterfly users can easily enhance, personalize, store and share photos. Most importantly, they can transform their digital pictures into 35mm-quality prints and personalized photo greeting cards, and have them mailed to friends and family all over the world. PC Magazine recently selected Shutterfly as the best online photo service, granting Shutterfly its coveted Editors’ Choice Award, with the highest rating available. The privately held company is headquartered in Redwood Shores, California and is backed by Jim Clark, Mohr Davidow Ventures, Adobe Ventures and Tom Jermoluk. For more information about the company, visit www.shutterfly.com

About KB Gear Interactive
KB Gear Interactive is a leading developer of digital gear that promotes online communication, community and creativity. The company’s proprietary “Jam” brand of products–JamCam 3.0 digital camera, JamP3 digital music player, Jam-It digital sound studio and Jam Studio web graphics toolkit-are designed to give tweens and teens more ways to communicate online. Its “KB Gear for Kids” line features Disney and Little Tikes licensed products which are designed to provide very young computer trekkers with positive and productive ways to have fun on their computers. Its products are distributed at more than 14,000 retail storefronts in the U.S. and Canada. KB Gear, a private company, is headquartered at 10250 Valley View Road, Suite 137, Eden Prairie, MN 55344.

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Shutterfly, Shutterfly.com, the Shutterfly logo and VividPics are trademarks of Shutterfly, Inc.