REDWOOD CITY, CALIFORNIA (April 23, 2001) — Shutterfly, the leading online photo service, today announced the introduction of Snapbooks, a new product that helps users create their own books with personalized captions to help show-off their best snapshots.

A Snapbook is a 4″x6″ or 5″x7″ coil-bound book with a translucent plastic cover that holds and protects up to 30 pages of photographs presented in a creative style with custom captions. Snapbooks can be made online at www.shutterfly.com.

“Many people spend hours creating photo albums to remember childhood events, or family vacations,” said Eva Manolis, Shutterfly founder and vice president of products and services. “Now Snapbooks make it easy and quick for people to create one-of-kind albums.”

Americans love to take pictures, and took approximately 20 billion photos last year, according to the Photo Marketing Association.

“Our customers love bragging about beautiful babies, perfect grandchildren, darling pets and exotic vacations,” said Manolis. “Now with Snapbooks there is a more sophisticated and personalized way to keep memories close by to show and tell stories or create special gifts.”

“Snapbooks are simple to make and share, plus there is the advantage of including captions with each picture,” said Manolis. “That way, everyone will know who’s who and what’s happening long after the pictures were taken.”

After photos are uploaded to Shutterfly’s web site, users choose their favorite pictures and a Snapbook style such as Classic, Elegant, Fun or Pictures Only. From photo captions to picture order, each Snapbook is unique to its creator. With a few clicks of the mouse, albums can be delivered to anyone in the U.S. and more than 200 countries around the world.

Manolis says people will enjoy creating Snapbooks for just about any occasion. “We see Snapbooks being great for unique wedding thank-yous, travel souvenirs, party favors, grandparents’ gifts or yearbook mementos, just to name a few,” she said. “Snapbook designs and uses are limited only by our customers’ imaginations.”

About Shutterfly
Shutterfly is the leading online photo service that makes it simple, convenient and fun for people to take and share pictures. Using the Internet and a digital or film camera, Shutterfly enables users to easily enhance, personalize, store and share pictures online or through high-quality prints. Shutterfly users can fix photos (e.g., eliminate red-eye), and transform their pictures with special effects and borders. Shutterfly offers features to create photo cards, invitations, albums and calendars, all of which can be mailed to friends and family worldwide. Shutterfly is consistently recognized for its photo quality and features, and most recently was named “Best Quality and Best Overall” online photo service by Family PC magazine. Shutterfly is based in Redwood City, CA. For more information, visit www.shutterfly.com.

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Shutterfly, Snapbook, and Shutterfly.com are trademarks of Shutterfly, Inc.