Press Releases Apr 12, 2006

NEW SHUTTERFLY PRODUCTS JOIN LINEUP OF SIGNATURE PHOTO OFFERINGS — A SELECTION FOR EVERY MOM’S STYLE

NEW SHUTTERFLY PRODUCTS JOIN LINEUP OF SIGNATURE PHOTO OFFERINGS — A SELECTION FOR EVERY MOM’S STYLE

REDWOOD CITY, CALIF. – (April 12, 2006) — Shutterfly, the leading independent online photo service, today announced several new photo gifts including playing cards, mugs and keepsake boxes, designed to offer customers a large selection of ways to celebrate mom this Mother’s Day. Additionally, Shutterfly’s customers share their own unique Mother’s Day gift ideas to help others be thoughtful and creative this Mother’s Day.

Using Shutterfly, shoppers can create a personalized photo gift or a photo greeting card designed especially for mom, grandma or a new mom, using photos from special moments or everyday surprises. The company offers gift-givers a number of personalized Mother’s Day gifts, from photo mugs to coffee table photo books, with “Happy Mother’s Day” or “Mom, I love you” photo borders and captions of their choosing. While Shutterfly offers a variety of photo gifts to choose from, the company makes the shopping experience easy and stress free by recommending unique Mother’s Day gift ideas for inspiration. This lets customers spend as little or as much time as they like while creating premium personalized photo gifts that will touch their mom’s hearts.

Just in time for Mother’s Day, Shutterfly today introduced a selection of gift ideas for mom that she can enjoy at work, at home or at play:

• Ease mom into the morning with a personalized photo mug featuring a unique tiled pattern of her favorite snapshot. These white ceramic photo coffee mugs are available in 11-ounce or 15-ounce sizes.

• Create a Shutterfly Keepsake Box, a beautiful photo gift for mom’s desk or dresser. The Keepsake Box is a hinged hardwood box that displays a ceramic photo tile showcasing her loved one(s).

• Get the whole family in on a fun card game with a deck of photo Playing Cards. This set of poker-size photo Playing Cards comes in a hard clear plastic case.

Shutterfly recently asked its customers how they made unique Mother’s Day gifts from their digital photos. Here are a few of their ideas:

“I have been taking all of our old childhood photos and scanning them. We put them in Shutterfly photo books. It is my gift to my mom – she gave me a great childhood, the least I can do is give her the preserved memories of it.” Michele F., Springfield, IL

“My Mom and her sisters are huge Bridge fans! So this Mother’s day weekend I am hosting a card party to celebrate all of the “moms” within our extended family. Each “mom” will be seated at the game table with the deck of playing cards from Shutterfly that features their child(ren). I can’t wait to see the looks on their faces. I know they’ll be super excited!” Susan T., Milwaukee, WI

“For Mother’s Day, I always give my mom a Shutterfly calendar of my son, Kyle – each month features a photo of him from that month the previous year. The touching pictures remind her of fond memories shared together and how much he’s grown and changed. It’s a special way to tell Mom/Grandma how much we love her!” Jen H., Phoenix, AZ

For personalized photo gift ideas for mom, visit www.shutterfly.com/shop/product_c20135/Mother_s_Day


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About Shutterfly
Founded in 1999, Shutterfly, Inc. (www.shutterfly.com ) is a premium photo service specializing in the consumer and professional photography markets. The company provides customers with simple and fun ways to organize, enhance and archive images; share pictures with family and friends; order professional-quality prints and create an assortment of personalized items such as Photo Books, Calendars and Greeting Cards. In 2005, Shutterfly ranked no. 170 on the 24th annual Inc. 500 list of the fastest-growing private companies in the country.

Shutterfly, Shutterfly Collections and Shutterfly.com are trademarks of Shutterfly, Inc.
Media Contacts:
Bridgette Thomas
Shutterfly
(650) 610-3519