Press Releases Jul 30, 2002

ONLINE PHOTO LEADER SHUTTERFLY BREAKS NEW GROUND WITH CUSTOM PHOTO CALENDAR

REDWOOD CITY, Calif. – (July 30, 2002) — Leading online photo service Shutterfly announces a new dimension to its line of photo products with its custom photo wall calendar.

Shutterfly’s custom photo calendar represents the best in the company’s industry-leading imaging technology. The calendars open up to 11″ x 17″ and can be personalized with 12 or 18 different photos — one 11″ x 8.5″ image for each month with room to jot down notes and appointments — resulting in a gift or keepsake that provides memories on a year-round basis.

“We are excited to expand into the $1 billion annual U.S. calendar market. What makes our calendars different is that they’re so fast and easy for customers to produce, at a very reasonable cost,” said Shutterfly CEO Andy Wood. “After photos are uploaded to Shutterfly, users simply select our calendar option and choose their favorite pictures. The result is image quality that is head and shoulders above competing products from online and brick-and-mortar companies.”

The custom photo calendar is a natural extension of the line of high-quality, customizable photo albums, cards and prints that have consistently earned the company the highest ratings from the media and customers.

“We especially like this product because it not only incorporates our hallmark customization and quality, but also lets us flex our proprietary technology in a way that will have real meaning and value for our customers,” said Wood.

More than a personal keepsake, Shutterfly’s calendar is also an ideal way to turn travel, family and holiday photos into personalized gifts for far-flung grandparents, aunts and uncles, friends and co-workers. It features matte-finish images reproduced on a durable, acid-free card stock. Like other Shutterfly products, orders are usually processed within 24 hours of receipt.

The company is offering an introductory price of $15.99 for a 12-image calendar and $19.99 for an 18-image calendar through September 10, 2002. The custom photo calendar is available only at www.shutterfly.com.

About Shutterfly
Shutterfly, the leading online photo service, leverages its proprietary technology and understanding of its customer to develop personalized, quality photo products and services that make it simple and fun for people to stay connected to those who matter most. Film and digital photographers alike can enjoy the benefits of Shutterfly’s photo services, including high-quality prints, image enhancements, personalization, free online storage and picture sharing. Customers can add custom text to the back of prints and transform their pictures with special effects and borders as well as create photo cards, invitations, calendars and Snapbooks(tm), all of which can be mailed anywhere in the world. Shutterfly is consistently recognized for its photo quality and innovative features, and was most recently rated best overall online photo service in a field of twelve by MacWorld in its June 2002 issue. Shutterfly is based in Redwood City, CA. For more information, visit www.shutterfly.com.

Media Contacts:
Whitney Brown
Shutterfly
650-610-3519
wbrown@shutterfly.com

Duval Hopkins
212-243-2000
dhopkins@maloneyfox.com

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Shutterfly, Shutterfly.com and Snapbook are trademarks of Shutterfly, Inc.