Press Releases Sep 10, 2008

Parents Tell Shutterfly They Left Work Early to Catch Their Child’s Game

REDWOOD CITY, Calif., Sep 10, 2008 (BUSINESS WIRE) — Back to school means back to sports and for many parents that means juggling work to catch those exciting games, matches and meets. According to a survey of parents with child athletes conducted by Shutterfly, Inc. (NASDAQ:SFLY), the leading Internet-based social expression and personal publishing service, 78 percent of respondents admit to leaving work early to catch their kids’ games. Shutterfly wants to help parents save time during sports season and make it easy to preserve their child’s exciting moments in sports with Shutterfly’s Share Sites and Play Hard photo book.

Centralize team photos and communication with Shutterfly’s Share Sites

For the more than 60 percent of busy parents who expressed the need for a more convenient way to share photos, Share Sites provide a single place online for players and fans to view photos taken with multiple cameras. With just a few clicks, fans can create a Share Site that includes tools for easy communication, collaboration and memory keeping between coaches, team members and parents.

Share Sites also offer collaborative features such as:

— Calendars: coordinating practice and game schedules

— Projects: post photo books so members can view, add comments and purchase them

— Polls: ask a question to the team and get answers in one location

— Parents Forum: host discussion threads about games, plans for post-season, etc.

By using photos directly from their Share Sites, team members can easily make the perfect keepsake gift for coaches, parents and grandparents. To create a free Share Site, visit: http://www.shutterfly.com/sharesite.

“Youth sports generate some of life’s most cherished memories for participants, as well as for the fans who watch,” said Kathryn Olson, chief marketing officer of Shutterfly. “We want to make sure that no one misses out on the fun. So whether it’s sharing photos and stories through a Share Site or making a photo book of the season’s highlights, parents and relatives can experience the season’s excitement wherever they are.”

Capture team highlights with the Play Hard photo book

Shutterfly has also launched the Play Hard photo book, exclusively designed by Creating Keepsakes star Kerri Bradford. This guided book captures the spirit of competition with varsity-style designs, sport icons and motivational headlines. In just a few minutes, parents can chronicle the thrills of an exciting season. For additional inspiration and guidance in creating the Play Hard photo book, visit: http://ck.shutterfly.com/inspire/photobooks/playhard.jsp.

About Shutterfly

Founded in 1999, Shutterfly, Inc. is the leading Internet-based social expression and personal publishing service. Shutterfly provides high quality products and world class services that make it easy, convenient and fun for consumers to preserve their digital photos in a creative and thoughtful manner. Shutterfly’s flagship product is its award-winning Photo Book line, which helps consumers celebrate memories and tell their stories in professionally bound coffee table books. More information about Shutterfly (NASDAQ:SFLY) is available at www.shutterfly.com. Shutterfly and Shutterfly.com are trademarks of Shutterfly, Inc.

SOURCE: Shutterfly, Inc.

Shutterfly, Inc. 
Gretchen Sloan, 650-610-5276 (Media Relations) 
gsloan@shutterfly.com

Copyright Business Wire 2008

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