Press Releases Dec 18, 2000

PICTURE PROJECTS INSPIRE CREATIVITY

REDWOOD CITY, CA (December 18, 2000) — Shutterfly, the leading online photo service that makes it simple, convenient and fun for people to take and give pictures, introduces picture projects and activities that everyone can enjoy. Photographers of all ages can create one-of-a-kind holiday decorations, calendars, gift tags or framed prints with their pictures.

According to Jupiter Communications, a leading research firm specializing in Internet commerce, one reason for the increasing popularity of digital photography and web-based photo services, like Shutterfly, is that consumers now have a place that allows them to show off and demonstrate their creativity with photos.

“With Shutterfly, photographs don’t sit in a box gathering dust. We give people the tools to bring their pictures to life,” says Jayne Spiegelman, Co-Founder and CEO of Shutterfly. “We encourage our users to have fun and be creative with their photographs in ways they haven’t thought of before.”

Shutterfly project pages are available at http://www.shutterfly.com/info/projects.jsp. With the Shutterfly’s project suggestions, users will be able to make unique, personalized decorations, calendars, framed photographs and gift tags for the holiday season. All activities are detailed with full instructions and cutout patterns to make the process simple and fun. Projects for holidays and occasions will be posted on the Shutterfly Web site throughout the year.

“We believe Shutterfly projects are a wonderful way for people, especially families, to create memories together,” adds Spiegelman. “And, really, that’s why pictures are so special.”

Shutterfly also recently introduced an interactive frame store that allows users to see how their pictures look in a variety of high-quality frames. The frame store offers a complete, and hassle-free gift solution. Users can choose a picture then enhance and personalize it with an effect, or specialty border. The photo is then inserted into the users’ frame of choice, and wrapped in a gift box with a personalized gift note free of charge. Shutterfly will then mail the gift directly to the recipient. Shutterfly frames range in price from $10.99 to $33.99.

About Shutterfly
Shutterfly is the leading photo service that makes it simple and fun for people to enhance, share and get creative with their pictures. With only the Internet and a camera, Shutterfly users can easily get high-quality prints, framed photos and personalized photo greeting cards, and have them mailed to friends and family all over the world. PC Magazine granted Shutterfly its coveted Editors’ Choice Award and 5 out of 5 stars for best overall online photo service. Shutterfly has recently received additional accolades, including being named one of “the top ten web sites of the future” by Fortune Magazine, “top 100 web sites” by PC Magazine and “Best of the Web” by Forbes. The privately held company is headquartered in Redwood Shores, California and is backed by Jim Clark, Mohr Davidow Ventures, Adobe Ventures and Tom Jermoluk. For more information about the company, visit www.shutterfly.com

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