Press Releases Oct 11, 2006

Scholastic and Shutterfly Develop Innovative Program to Teach Kids Through Photos

NEW YORK, Oct 11, 2006 (BUSINESS WIRE) — Scholastic, the global children’s publishing, education, and media company, and Shutterfly, Inc. (NASDAQ:SFLY), an Internet-based social expression and personal publishing service, today announced the launch of Picture Perfect Language Arts, a free, standards-based program that gives teachers new ways to build their students’ skills in language arts through the powerful medium of photos. The program, developed for kindergarten through third grade teachers, combines Shutterfly’s experience in digital photography and personal publishing with Scholastic’s education expertise to offer a new perspective on teaching language arts while bringing more creativity into the classroom. Educators can access the new program online by visiting

The Picture Perfect Language Arts program includes six new lesson plans, as well as student reproducibles. Lesson topics range from building classroom community and embracing diversity to collaborating on classroom rules and story telling. The lessons are designed to provide teachers with exciting ways to use digital photography in the classroom to illustrate and reinforce academic concepts while engaging their students.

“We are excited to partner with Shutterfly to create a curriculum that approaches Language Arts from a fresh perspective,” said Shelley White, Editorial Director of Scholastic Marketing Partners. “By engaging students’ creativity and giving them a hands-on approach to learning, the Picture Perfect Language Arts program helps students learn new concepts that are relevant to their own world.”

Picture Perfect Language Arts curriculum introduces fun new ways to:

— Improve students’ reading and writing skills

— Encourage self-expression and creativity

— Create personalized educational tools

— Reinforce learning at home by connecting with parents

“We’re pleased that Shutterfly’s personal publishing platform and Scholastic’s deep educational expertise are helping teachers find innovative ways to educate children,” said Jeffrey Housenbold, CEO of Shutterfly. “After hearing from a growing number of parents that their children were highly engaged and actively learning through Shutterfly’s products that featured their own photos and story lines, we were inspired to develop a creative educational solution for teachers.”

Teachers can also create their own classroom photo-sharing web address with Shutterfly Collections, a free service that lets members create their own web address for picture sharing. Password protection keeps the personalized web address safe and allows for parents, students and teachers to collaborate and share in the classroom experience by adding photos or comments. Parents can also order prints from the Collection. To start a classroom Collection or to browse recommended photo activities, visit

About Shutterfly

Founded in 1999, Shutterfly, Inc. (NASDAQ:SFLY) ( is an Internet-based social expression and personal publishing service. Shutterfly provides a range of products and services that make it easy, convenient and fun for consumers to upload, edit, enhance, organize, find, share, create, print and preserve their digital photos in a creative and thoughtful manner. Shutterfly, and Collections are trademarks of Shutterfly, Inc.

About Scholastic

Scholastic Corporation (NASDAQ:SCHL) is the world’s largest publisher and distributor of children’s books and a leader in educational technology. Scholastic creates quality educational and entertaining materials and products for use in school and at home, including children’s books, magazines, technology-based products, teacher materials, television programming, film, videos and toys. The Company distributes its products and services through a variety of channels, including proprietary school-based book clubs, school-based book fairs, and school-based and direct-to-home continuity programs; retail stores, schools, libraries and television networks; and the Company’s Internet site,

SOURCE: Shutterfly, Inc.

Shutterfly, Inc.
Bridgette Thomas, 650-610-3519
Sara Sinek, 212-343-6899

Copyright Business Wire 2006

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