Press Releases Sep 06, 2006

SHUTTERFLY ADDS NEW PHOTO BOOKS TO ITS AWARD-WINNING LINE, OFFERING MORE CHOICES THAN EVER FOR PUBLISHING YOUR STORY

SHUTTERFLY ADDS NEW PHOTO BOOKS TO ITS AWARD-WINNING LINE, OFFERING MORE CHOICES THAN EVER FOR PUBLISHING YOUR STORY

REDWOOD CITY, Calif. — (September 6, 2006) — Shutterfly, Inc., an Internet-based social expression and personal publishing service, today introduced a new line of Photo Books, designed to make it easier than ever for customers to be thoughtful and creative with their memories. Joining Shutterfly’s award-winning hardcover 8×11 Classic Book and softcover 5×7 Casual Book, the Company’s new Photo Book line-up features three square book formats: the 12×12 Memory Book, the 8×8 Story Book and the 4×4 Brag Book.

Nearly two thirds (65%) of Shutterfly customers surveyed cited the main reason that they preferred Shutterfly Photo Books is because the service is “easy to use.” To build on this positive experience, Shutterfly added new design tools, a larger workspace, hundreds of creative page designs, greater editing flexibility including detailed preview and “zoom” features and the ability to re-arrange completed pages. The new Photo Book creation process gives customers numerous choices while building the ultimate Photo Book in less time.

A Book for Every Occasion

From coffee table books to children’s story books, Shutterfly enables customers to publish their own stories by helping them pair their favorite pictures with thoughtfully designed templates. While the Company now offers more than 200 million design combinations to make it possible for customers to create truly one-of-a-kind Photo Books, Shutterfly makes it easy to arrive at the creative choices you want. To help guide customers and jump-start the Photo Book creation process, Shutterfly organized its design choices within popular Photo Book “occasions” such as Wedding, Travel, Birthday, Baby, Kids, Class Year Book, Recipe Book, Portfolio and Journal. Within each occasion, Shutterfly created more than 70 pre-set style templates that include fonts, photo edges, page layouts and backgrounds. You can mix and match these elements yourself or leave them as-is for a quick build.

Exclusive Licensed Character Books

In a separate announcement today, Shutterfly jointly announced with Scholastic Media, the global children’s publishing, education and media company, new Photo Books that will feature the beloved children’s character, Clifford the Big Red Dog®. Marking the first time Shutterfly has incorporated licensed characters into its product line, the new Clifford-themed Photo Books enable customers to create personalized books by adding their pictures into thematic backgrounds featuring Clifford the Big Red Dog. Exclusively available at Shutterfly, the Clifford Photo Books encourage family story telling and photo sharing with children.

Create a Photo Book in Five Simple Steps

Shutterfly Photo Books are easy to design directly on the Shutterfly website and customers are not required to download special software as part of the order process. Customers simply enter the Shutterfly Store, select “Photo Books” and begin the creation process where they will be guided through design selections to determine the overall style of the book, the look of the pages and the elements featured on the cover.

How it works:

1.Choose from the five Photo Book formats to find the perfect-sized book for your occasion 2.Drag-and-drop your favorite pictures into one of the 70 pre-set style templates 3.Customize the pages of your book by adding captions 4.Personalize your 12×12 Memory Book or 8×8 Story with a custom cover featuring a full-page picture or multiple pictures and title captions, including your title and the date on the book’s spine 5.Order your book or share your creation online with others, so they can order a copy for themselves

Share in Person or Online

More than half (58%) of Shutterfly customers surveyed have given a Photo Book as a gift because they “want to give something that will have meaning for years to come.” Because Shutterfly understands the importance customers place on sharing Photo Books with friends and family members, the Company also introduced the ability to easily send a Photo Book project electronically. At any point in the creation process, a customer can save the photo book and email a link for recipients to view or order their own copy of the Photo Book. The new “share Photo Book projects” feature also allows the recipient to add their own pictures and text to the book in progress, or let them enjoy the story as it unfolds. Ideal for anniversaries, birthdays, weddings, family reunions or class yearbooks, the shared projects feature provides a simple way for the “chief memory keeper” of any group to create a keepsake that everyone can order and enjoy for years to come.

Product Details

For more information on Shutterfly’s new Photo Books, visit www.shutterfly.com/photobooks

12×12 Memory Book:

  • Traditional scrapbooking-sized keepsake for sharing memories with loved ones
  • Customize the cover with your photos and captions, plus your title and date on the spine
  • Choice of more than 150 page layouts
  • Up to 100 acid-free pages and 1,000 images per book
  • From $54.99 for a limited time; regularly priced at $64.99 for a 20-page book; $1.50 for each additional page

8×8 Story Book:

  • Storybook format encourages story telling and photo sharing with kids
  • Customize the cover with your photos and captions, plus your title and date on the spine
  • Choice of more than 150 page layouts
  • Up to 100 acid-free pages and 1,000 images per book
  • From $29.99 for a limited time; regularly priced at $39.99 for a 20-page book; $1.00 for each additional page

4×4 Brag Book:

  • A mini-book you can carry with you anywhere
  • Black linen cover with optional black, brown or red leather wallet enclosure
  • Choice of 21 page layouts
  • Up to 23 acid-free pages and 23 images per book
  • From $14.99 for 16-page book; each additional page is 50¢; leather wallet $14.99

Reliable Quality from Proprietary Technology To ensure a quality experience from start to finish, Shutterfly has incorporated the latest available technologies to transform basic photo book production into a true personal publishing platform. An intuitive drag-and-drop user interface has simplified the creation of highly customized Photo Books. All Shutterfly Photo Books are produced by Shutterfly using proprietary technology and professional publishing and book binding machinery.

About Shutterfly

Founded in 1999, Shutterfly, Inc. (www.shutterfly.com) is an Internet-based social expression and personal publishing service. Shutterfly provides a range of products and services that make it easy, convenient and fun for consumers to upload, edit, enhance, organize, find, share, create, print and preserve their digital photos in a creative and thoughtful manner. Shutterfly and Shutterfly.com are trademarks of Shutterfly, Inc.

Media Contact:
Bridgette Thomas
Shutterfly
650.610.3519
bthomas@shutterfly.com