Press Releases Sep 22, 2004


REDWOOD CITY, CALIF. – (September 22, 2004) — Leading online digital photo sharing and printing service provider, Shutterfly (, today announced the addition of Softcovers to its popular line of Photo Books, which enable users to publish their digital images in high-quality, personalized photo albums. Both Softcover and the original Hardcover photo books hold up to 100 acid-free pages, and each custom photo book contains a beautiful center-cut opening on the book’s cover to reveal the title page picture.

Perfect for telling stories or even organizing recent pictures, Softcover Photo Books offer a unique way to stay in touch and are priced right for sharing copies with faraway friends and relatives. Available in a variety of durable, solid color and exclusive themed covers, the smaller sized photo book also provides the convenience of portability, making it the ultimate “brag book” for parents and grandparents.

Hardcover Photo Books are ideal for honoring loved ones with one-of-a-kind gifts, photo-journaling special events and creating family keepsakes for years to come. These elegant coffee table books are now available in leather, suede and satin-finish covers and come in a selection of styles, from traditional font and border combinations to collections of pages featuring children’s-themed illustrations.

Shutterfly is also introducing a series of original design options for both Softcover and Hardcover photo books including a wide selection of page layouts, such as formats for multiple pictures per page, all text pages or open space for handwritten notes, children’s artwork or souvenirs. In addition, the company’s image editing tools (creative borders, color effects, cropping and red-eye removal) can also be used to enhance each digital print at no additional charge.

Specific Photo Book features include:


  • Measure 5.5 × 7.5”
    *Choice of black, blue, red and green solid-color covers
  • Choice of “Wedding,” “Playtime,” “Ducks” & “Sheep”-themed covers
  • Choice of 12 different page layouts with a up to four pictures per page
  • 20-page books start at $12.99; 50¢ for each additional page; up to 100 acid-free pages


  • Measure 8.75 × 11.25”
  • Cover selections include: black, blue, tan and maroon suede-finish; light blue and lilac satin-finish; black and white leather
  • Choice of nine unique styles including “Simple,” “Classic,” “Casual,” “Elegant,” “Fun,” “Wedding,” “Baby,” “Toddler” & “Kid”
  • Choice of 16 assorted page layouts with up to six pictures per page
  • 20-page books with suede and satin-finish covers start at $29.99; 20-page books with leather covers begin at $39.99; each additional page is $1.00; up to 100 acid-free pages

Throughout the order process, Shutterfly’s step-by-step instructions guide users as they create these custom Photo Books. Customers begin by choosing a cover material, selecting their favorite pictures from their online photo albums and making a title page. Next, they have the option to populate their pages by dragging and dropping pictures or save time by having Shutterfly “auto-fill” the pages for them. Customers can save their Photo Book as a project and return later with new pictures and ideas. Orders can be delivered to customers or directly to family and friends as a gift.

For more information on Shutterfly’s Photo Books, please visit:

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About Shutterfly
Founded in 1999, Shutterfly, Inc. ( ) is a premium photo service specializing in the consumer and professional photography markets. The company provides customers with simple and fun ways to organize, enhance and archive images; share pictures with family and friends; order professional-quality prints and create an assortment of personalized items such as Photo Books, Calendars and Greeting Cards. In 2005, Shutterfly ranked no. 170 on the 24th annual Inc. 500 list of the fastest-growing private companies in the country.

Shutterfly, Shutterfly Collections and are trademarks of Shutterfly, Inc.
Media Contacts:
Bridgette Thomas
(650) 610-3519