Press Releases Jan 31, 2008

Shutterfly and CK Media Partner to Unveil New Products and Services for Scrapbooking Community

LAS VEGAS, Jan 31, 2008 (BUSINESS WIRE) — Shutterfly, Inc. (NASDAQ:SFLY), the leading Internet-based social expression and personal publishing service, today announced at the PMA 08 International Convention and Trade Show that it has partnered with CK Media, the leading content provider and community resource for scrapbooking, paper crafting, quilting and sewing, to deliver an exclusive line of products and services targeted at introducing photo books to traditional scrapbookers. Shutterfly will expand its industry-leading photo book line with new photo books designed by Creating Keepsakes celebrity designers; a new online resource to inspire photo book creativity; and classes introducing the flexibility of photo booking for Creating Keepsakes University participants.

“We chose to partner with Shutterfly because they are dedicated to helping people tell their stories through innovation and ease of use. This partnership allows us to reach the industry leading photo book community to share our celebrity scrapbook designers’ approach to storytelling,” said Chad Phelps, Vice President of Online for Creating Keepsakes. “We can also use inspiration and education to bring our diverse print, online and events audience of scrapbookers to Shutterfly.”

The strategic partnership consists of:

— Eight new photo books designed by Creating Keepsakes celebrity designers, with the first two from Ali Edwards and Jessica Sprague.

— An online destination available at offering inspiration and support to guide scrapbookers through the creation of photo books.

— Classes taught through Creating Keepsakes University (CKU) and CK Conventions (CKC) that introduce scrapbookers to Shutterfly’s online photo books and digital scrapbooking print solutions.

“Together with CK Media, we’re presenting an innovative and inspirational solution for introducing the online convenience of photo books to the millions of people who scrapbook,” said Kathryn Olson, chief marketing officer of Shutterfly.

By joining forces with CK Media, Shutterfly builds upon its commitment to the scrapbooking community, which began with Shutterfly’s industry-leading printing solutions for digital scrapbookers and the formation of the Shutterfly Scrapbooking Advisory Board.

For more on Shutterfly’s digital scrapbooking products and services, please visit

About Shutterfly

Founded in 1999, Shutterfly, Inc. is an Internet-based social expression and personal publishing service. Shutterfly provides high quality products and world class services that make it easy, convenient and fun for consumers to preserve their digital photos in a creative and thoughtful manner. Shutterfly’s flagship product is its award-winning Photo Book line, which helps consumers celebrate memories and tell their stories in professionally bound coffee table books. The Company has more than 1.5 billion images stored in its digital archive. More information about Shutterfly (NASDAQ:SFLY) is available at Shutterfly and are trademarks of Shutterfly, Inc.

About CK Media

CK Media consists of a diverse mix of traditional magazine publishing, online and digital media, multiple consumer and trade events, merchandising as well as domestic and international product licensing. CK Media’s foundation is built on eleven leading consumer magazine titles with a combined circulation of 1.2 million, and a trade publication. CK Media’s consumer magazines are household names and market leaders providing content and community resources for scrapbooking, paper crafting, quilting and sewing. The publications are Creating Keepsakes, Simple Scrapbooks, Paper Crafts, Digital Scrapbooking, Quilter’s Newsletter, McCall’s Quilting, Quiltmaker, McCall’s Quick Quilts, Quilter’s Home, Sew News and Creative Machine Embroidery. CK Media’s trade publication is Craftrends.

SOURCE: Shutterfly, Inc.

Shutterfly, Inc.
Gretchen Sloan, 650-610-5276

Copyright Business Wire 2008

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