REDWOOD CITY, CALIF. – (November 16, 2005) — Shutterfly, the leading independent online photo service, in partnership with Crest, today announced the Crest Whitestrips® Holiday Smiles Photo Contest that encourages consumers to submit a photo of their favorite holiday smile—whether sweet, silly or surprising—for the opportunity to win a Grand Prize package including a family vacation for four, a digital camera with Shutterfly Gift Card and a box of Crest Whitestrips Premium. The contest begins immediately and ends on January 12, 2006. To view entries and official contest rules, visit www.shutterfly.com/photocontests

“With Crest Whitestrips it is easier than ever to make your smile camera-ready this holiday season,” said Amit Mackar, assistant brand manager of P&G’s Crest Whitestrips. “Since we know bright smiles equal brighter photos, we created the Crest Whitestrips Holiday Smiles Photo Contest with Shutterfly to give our customers a fun, friendly and trusted experience for sharing those holiday memories.”

To enter the Crest Whitestrips Holiday Smiles Photo Contest, Shutterfly members simply select the photo that best represents their holiday smile and then post it to the Shutterfly contest website. Both members and non-members will be able to view the contest entries and vote for their favorite photo using a five star system. Shutterfly visitors can rate as many photos as they want, and come back and repeat the process as new entries are added. Twenty-five semi-finalists will be selected based on popular vote, and prizes will be awarded according to the evaluation of an expert panel of judges who will look for originality and creativity together with popularity.

“As more and more consumers are adopting a culture of photo sharing, we’re finding that our customers are continually looking for new and engaging ways to share their photos and stories with friends, family and the Shutterfly community,” said Jeffrey Housenbold, CEO of Shutterfly. “By adding fun and exciting contests to the Shutterfly service, like the Crest Holiday Smiles Photo Contest, we are giving customers a dynamic forum to share their proud moments.”

Crest Holiday Smiles Prize Details
Grand Prize (one winner): A Canon Powershot SD200 digital camera with a $75 Shutterfly Gift Card and the winner’s choice of one of the following trips including round-trip air transportation for a family of four and hotel accommodations.

• A 5-day/4 night trip to New York City including tickets to a Broadway show, dinner at the Tavern on the Green restaurant and $2,000 in spending money
• A 6-day/5-night trip to Orlando, FL including use of a rental car and unlimited admission to Epcot, Magic Kingdom, MGM Studios and Animal Kingdom plus $2,000 spending money
• A 7-day/6-night trip to Oahu, HI including use of a rental car and a Polynesian VIP attraction package plus $1,200 spending money
  First Prizes (five winners) – A Canon Powershot SD200 digital camera plus a $75 Shutterfly Gift Card.
  Second Prizes (ten winners) – A $75 Shutterfly Gift Certificate.
  Semi-Finalist Prizes (25 winners) – A box of Crest Whitestrips Premium.

The new Shutterfly contest platform will support an ongoing and constantly changing number of photo competitions and will offer an easy way for partners to engage with the vibrant Shutterfly community. In the coming months, amateur and professional Shutterfly photographers will have the opportunity to compete in a variety of themed contests highlighting the wide range of interests of Shutterfly members.

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About Shutterfly
Founded in 1999, Shutterfly, Inc. (www.shutterfly.com ) is a premium photo service specializing in the consumer and professional photography markets. The company provides customers with simple and fun ways to organize, enhance and archive images; share pictures with family and friends; order professional-quality prints and create an assortment of personalized items such as Photo Books, Calendars and Greeting Cards. In 2005, Shutterfly ranked no. 170 on the 24th annual Inc. 500 list of the fastest-growing private companies in the country.

Shutterfly, Shutterfly Collections and Shutterfly.com are trademarks of Shutterfly, Inc.

About P&G (NYSE:PG)

Three billion times a day, P&G brands touch the lives of people around the world. The company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®, Mach3®. Bounty®, Dawn®, Pringles®, Folgers®, Charmin®, Downy®, Lenor®, Iams®, Crest®, Oral-B®, Actonel®, Duracell®, Olay®, Head & Shoulders®, Wella, Gillette®, and Braun. The P&G community consists of almost 140,000 employees working in over 80 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.
Media Contacts:
Bridgette Thomas
Shutterfly
(650) 610-3519