Press Releases Oct 07, 2008


REDWOOD CITY, Calif. (October 7, 2008) — Shutterfly, Inc. (NASDAQ:SFLY), the leading Internet-based social expression and personal publishing service, today introduced solutions for capturing and sharing those spooky Halloween photos. With customers expected to upload, share and print photos in record numbers on November 1, Shutterfly offers more creative ideas to help customers turn their photos into memorable, long lasting treats for friends and family.

Tips for Planning for a Halloween Celebration to Remember

With these tips from Shutterfly, planning your Halloween trick-or-treat party, haunted house or pumpkin carving contest will be a breeze:

  • “Picture” your child as a bumble bee, wacky witch or fairy princess in minutes with Shutterfly’s custom Halloween Photo Party Invitations or Halloween Photo Greeting Cards. It’s simple: Shutterfly customers choose from dozens of Halloween-themed border designs, upload a front-facing photo of your child (or yourself) and create customized Shutterfly Photo Party Invitations or Greeting Cards to inspire shrieks of Halloween happiness from all.
  • A week or so before setting up your big Halloween bash impress your friends by uploading your favorite Halloween pictures from years past and create Shutterfly Photo Coasters. Your guests will love resting their hot spiced apple cider on the festive coasters. Or bring some gourmet hot cocoa with photo mugs and coasters to your neighbor’s Halloween gathering as a warm “hello.”

Hints on How to Take the Spookiest Halloween Photos

  • Snapping frame-worthy Halloween photos during Halloween festivities can be a challenge. Shutterfly offers the following tips for capturing and preserving the season’s scariest moments:
  • When setting up for Halloween picture-taking and your ghoulish group is outside, remember to keep the light source behind you and get some of the autumn colors in the shot. If you’re capturing costume preparation moments or an indoors apple bobbing contest, try to forego the flash by flooding the house with natural or artificial light. The tiny flash on the camera can sometimes create a harsh and cold effect.
  • If you’re hosting a party, set up a photo station and encourage guests to pose in their costumes. Everyone will want to see a photo of themselves at their scary best.
  • When visiting the classroom Halloween parade, get down at child’s level to capture the little ones applying the final touches to their costumes.

    Create a Share Site to Preserve Your Halloween Memories

According to a recent Shutterfly survey, two-thirds of people who take pictures for Halloween upload their Halloween photos, but don’t know what to create with the precious shots. Before those memories join the ghosts of Halloweens past, try these great ideas from Shutterfly:

  • Want to keep family across the country updated during the fall months? Have some classroom Halloween photos to distribute to other parents? Why not capture these autumn occasions with a Shutterfly Share Site, a free personalized website where friends and family can share pictures and stories in one secure location. Members can easily communicate and connect with site members through collaborative tools like polls, calendars, journals, rosters and schedules. Visit for more details.
  • Using pictures from your Share Site create a ghoulish Shutterfly Halloween Photo Book in minutes using Shutterfly’s new Storyboarding Tool™. It makes a great gift for Teacher Appreciation Day and lasts much longer than an apple.

For more information on Shutterfly’s Halloween invitations and photo books and other gift ideas, please visit:

About Shutterfly Founded in 1999, Shutterfly, Inc. is an Internet-based social expression and personal publishing service. Shutterfly provides high quality products and world class services that make it easy, convenient and fun for consumers to preserve their digital photos in a creative and thoughtful manner. Shutterfly’s flagship product is its award-winning Photo Book line, which helps consumers celebrate memories and tell their stories in professionally bound coffee table books. More information about Shutterfly (NASDAQ:SFLY) is available at Shutterfly and are trademarks of Shutterfly, Inc.

Contacts Media Relations:

Gretchen Sloan, 650-610-5276