Press Releases Aug 12, 2008

Shutterfly Announces Photo Based Social Network

REDWOOD CITY, Calif., Aug 12, 2008 (BUSINESS WIRE) — Shutterfly, Inc. (NASDAQ:SFLY), the leading Internet-based social expression and personal publishing service, today announced Shutterfly Share Sites, a new service that combines the best of photo sites, blogs, and social networking in a way that allows customers to easily connect and collaborate with friends and family in a safe and secure environment. Share Sites bring a new dimension to story-telling by creating a single destination to solve the challenges of “multiple camera, single event” photo occasions like family reunions, weddings and team sporting events. Customers can create a free Shutterfly Share Site by visiting

Also new today, Shutterfly adds the ability for customers to post and share their photo books on their personalized Share Sites. Once a photo book has been added, Share Site members can preview the book, add comments and order their own copy. If customers wish to create their own version of the book, a one-click process allows them to save it to their Shutterfly account and edit accordingly.

“Our customers are already engaged in ‘social networking’ with their own communities whether those are family and friends, sports teams, hobby groups, or their children’s school,” said Jeffrey Housenbold, president and chief executive officer of Shutterfly. “With Shutterfly Share Sites, we’re bringing a new level of excitement to online photo sharing while helping more easily share and preserve their memories. Whether they post images, showcase a thoughtfully crafted photo book or simply make a comment on the day’s activities, these Share Sites are becoming a living record of our customers’ lives.”

How it works:

Within minutes, customers can create a free, professional-looking website by logging into their Shutterfly account and following the self-guided three step process.

1. Select Share Site style – Shutterfly further simplifies the creation process by providing pre-determined templates, backgrounds and styles, organized across eight categories — including family, baby, wedding and kids’ sports.

2. Name your Share Site – After choosing the style of the site, users will be prompted to select a name for their Share Site and will receive a personalized URL (e.g.

3. Customize your features – Site owners can add features such as calendars, weather information and polls, as well as set site privacy permissions before inviting friends and family to become site members.

When visiting the Share Site, members can add photos, share photo books, write journal entries and post comments. Even better, in just a few clicks, members can make a variety of photo books, cards, calendars and other photo merchandise using the photos from their Share Site. Also, Share Site owners receive a dedicated email address for their site, (e.g., where members can email comments and photos that are posted directly to their Share Site.

Shutterfly customers have created more than 60,000 individual Share Sites since the Company opened its beta test earlier this summer. As Erin Stockford, Club Administrator of Firehawks Lacrosse said, “We wanted to make it easy for parents to share photos and communicate team information in a secure location. In less than ten minutes, we built and shared a secure team site that we can all contribute to and be proud of.”

Shutterfly customers can create up to ten Share Sites. For more information, please visit:

About Shutterfly

Founded in 1999, Shutterfly, Inc. is an Internet-based social expression and personal publishing service. Shutterfly provides high quality products and world class services that make it easy, convenient and fun for consumers to preserve their digital photos in a creative and thoughtful manner. Shutterfly’s flagship product is its award-winning Photo Book line, which helps consumers celebrate memories and tell their stories in professionally bound coffee table books. More information about Shutterfly (NASDAQ:SFLY) is available at Shutterfly and are trademarks of Shutterfly, Inc.

SOURCE: Shutterfly, Inc.

Shutterfly, Inc.
Gretchen Sloan, 650-610-5276

Copyright Business Wire 2008

News Provided by COMTEX