Press Releases Oct 09, 2008

Shutterfly Card Stylist Shows Customers How to Shoot, Style and Send One-of-a-Kind Holiday Cards

REDWOOD CITY, Calif., Oct 09, 2008 (BUSINESS WIRE) — Shutterfly, Inc. (NASDAQ:SFLY), the leading Internet-based social expression and personal publishing service, is giving holiday cards a touch of high style this year with exclusive, new card designs and helpful guidance from the Shutterfly Card Stylist. Beginning today, customers can visit for inspiration and advice on selecting the card that will delight their holiday mailing list this year.

To help customers complete a stunning holiday card, Shutterfly today introduced Stephanie Roeder, the Shutterfly Card Stylist. Ms. Roeder will offer suggestions on how to shoot and select your holiday card photo, how to choose the card that best showcases your photo and your sense of style, and various other tips to make sure your greeting stands out this holiday season. Additionally, Ms. Roeder will give answers to various etiquette questions as they relate to signing and sending holiday greetings in the “Ask Miss Shutterfly” section of

“Each year our customers share new insights about how they put creative touches on their holiday photo cards,” said Shutterfly Card Stylist Stephanie Roeder. “My job this season is to help everyone easily transform their holiday card into a one-of-a-kind, personalized expression that best reflects their holiday wishes for friends and family.”

What’s Your Style?

Shutterfly recognizes that choosing the perfect card from hundreds of designs, sizes and form factors can sometimes feel like too much of a good thing. To simplify that process, the Company has created an interactive Card Style Finder that seeks to narrow design selection based on a few short questions about the customer’s approach to the holidays. Customers will then be directed to a sampling of styles based on whether their design taste is “fun”, “classic” or “modern”. Shutterfly’s “Fun” card assortment incorporates the distinctive icons associated with the holiday season, such as snowmen, wreaths and reindeer, paired with whimsical text treatments. “Classic” cards pair traditional color combinations along with traditional representations of the season, while “Modern” card designs take traditional holiday colors, designs and themes and exaggerate the scale, turn up the color contrast and add a dash of flair.

Choosing a Photo with a Card to Match

The most-asked question during holiday season is “what photo do I put on my card?” Shutterfly and the Shutterfly Card Stylist offer a variety of suggestions to answer this question ranging from “what to wear” to “when to shoot the holiday photo”. One thing to keep in mind, first select your photo and then determine which card design to use. Other pointers to consider:

— Not sure whether to write “Merry Christmas vs. Happy Holidays”? Create two versions of the same card — a traditional or religious card and a secular card for family and friends of different faiths.

— Rather than scheduling a dedicated holiday card photo shoot, most people have wonderful images already in their photo collection. Look through favorite pictures from this year’s vacation or other gatherings and select a photo that truly captures your family’s year-round holiday spirit.

— Photo cards aren’t just for families. Showcase your favorite photo of recent travels, your pet, even a picture of your hometown. Better yet, share a photo of your favorite holiday dish and include the recipe.

New Designer Cards Complete the Look

Shutterfly is also expanding its card selection with a new series of Designer Cards that feature exclusive designs from a carefully chosen team of prominent stationery designers. This season, Shutterfly is thrilled to showcase the work of some of our featured designers Erin Condren, Fontaine Maury, Egg Press, and Fresh Lemonade Prints. The cards display single or multiple images surrounded by a complimentary design treatment and printed on premium quality card stock. Each card measures 5×7 and has room for a personalized greeting.

About Shutterfly

Founded in 1999, Shutterfly, Inc. is the leading Internet-based social expression and personal publishing service. Shutterfly provides high quality products and world class services that make it easy, convenient and fun for consumers to preserve their digital photos in a creative and thoughtful manner. Shutterfly’s flagship product is its award-winning Photo Book line, which helps consumers celebrate memories and tell their stories in professionally bound coffee table books. More information about Shutterfly (NASDAQ:SFLY) is available at Shutterfly and are trademarks of Shutterfly, Inc.

SOURCE: Shutterfly, Inc.

Shutterfly, Inc. 
Gretchen Sloan, 650-610-5276

Copyright Business Wire 2008

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