REDWOOD CITY, Calif., Jun 01, 2009 (BUSINESS WIRE) — Shutterfly, Inc. (NASDAQ:SFLY), the leading Internet-based social expression and personal publishing service, today announced ideas for honoring the new dad in your life this Father’s Day – from Share sites to photo books to milestone calendars – as well as a new, free photo sharing iPhone application that allows him to upload, view and share photos on the go.

“Like most, my first year as a father was a whirlwind of activity,” said Jeffrey Housenbold, president and CEO of Shutterfly. “The time goes by so fast, which is why it’s critical to capture those early memories and store them somewhere trustworthy – like Shutterfly – where you’ll have access to them for a lifetime. Men aren’t typically the memory keepers in the household, so Father’s Day is the perfect opportunity to create a special keepsake from these memories for the new – or experienced – dad in your life.”

Share Baby’s Special Moments with Dad, Anytime, Anywhere. New Dads won’t miss a milestone with Shutterfly Share sites. Keep Dad connected by creating a family Shutterfly Share site he can access while he’s away. Share sites not only allow families to share photos through a secure, password protected site, but also allow users to blog about news and events, manage a message board, share important dates on the calendar and even track the weather. Debut the site this Father’s Day for a gift that keeps on giving.

Give Dad a digital brag book. Shutterfly’s new free photo sharing iPhone App gives Dad the power to upload, view and share photos while on-the-go. After a simple download, he can sign in and view his Shutterfly albums on his iPhone. He can also snap pics of the kids and upload them directly to his Shutterfly account or Share site.

Make it All about Him with a Tribute Album. Create a special photo book for Dad and Baby to enjoy together. “The ABCs of You” has layouts for pictures of things that start with “A,” “B,” “C” and so on for use as a learning tool. Populate it with dad-style photos – think “B” for baseball, “G” for guitar and “T” for Tiger Woods – for a keepsake that everyone will love.

Remind Him of the Good Times with a Milestone Memory Calendar. Most new parents sleepwalk through the first few months – use Father’s Day as an opportunity to remind Dad of the fun. Create a collage calendar featuring a photo or photos of milestones from the same time the previous year – even add special dates and anniversaries.

Create a Special Day … and an Annual Event. For his first Father’s Day, schedule a surprise amateur or professional photo shoot at one of Dad’s favorite places like the beach, a lake or on a soccer field. Not only will it be a special memory in the making, but the photos will be perfect for framing for Dad’s desk at the office. Make it an annual event to track baby’s growth and to give Dad something to look forward to each June.

About Shutterfly’s iPhone Application

Downloadable through iTunes, the free Shutterfly iPhone Application allows consumers to easily add photos from their iPhone to their Shutterfly account, view and access all of their Shutterfly photos and albums from their iPhones, and instantly post uploads to their personalized Shutterfly Share site for friends and family to see. For more information, visit http://www.shutterfly.com/free-photo-sharing-iPhone-app/.

For more information on these products and additional Father’s Day ideas, visit: www.shutterfly.com/fathersday

About Shutterfly

Founded in 1999, Shutterfly, Inc. is an Internet-based social expression and personal publishing service. Shutterfly provides high quality products and world class services that make it easy, convenient and fun for consumers to preserve their digital photos in a creative and thoughtful manner. Shutterfly’s flagship product is its award-winning Photo Book line, which helps consumers celebrate memories and tell their stories in professionally bound coffee table books. More information about Shutterfly (NASDAQ:SFLY) is available at www.shutterfly.com. Shutterfly and Shutterfly.com are trademarks of Shutterfly, Inc.

Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=5976315&lang=en

SOURCE: Shutterfly, Inc.

Shutterfly, Inc.
Gretchen Sloan, 650-610-5276 (Media Relations)
gsloan@shutterfly.com

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