REDWOOD CITY, Calif., Mar 03, 2009 (BUSINESS WIRE) — Shutterfly, Inc. (NASDAQ:SFLY), the leading Internet-based social expression and personal publishing service, announced today that the Company’s CenterStage Story Books were selected by iParenting Media as a “Best Product of 2009.” The award is given to products based on their fun value, product quality, ease of use, play duration, educational nature and uniqueness, among other criteria.

“Shutterfly is thrilled our popular CenterStage Story Books were named ‘Best Product of 2009’,” said Kathryn Olson, chief marketing officer of Shutterfly. “Our customers tell us their children return to these books time and again, delighted to see themselves part of a story. The iParenting Media seal further validates this experience and assures parents that Shutterfly is a trusted partner in preserving special memories and making new ones.”

According to the iParenting reviewers, “The ability to personalize this book with your child’s name and photo makes it so special. This book is also full of interesting illustrations and very eye-catching photos. My kids wanted this book read over and over again.”

Shutterfly’s CenterStage Story Books let children star in their own story alongside their favorite characters. Parents can simply select a photo and add some general information in order to turn their child’s story into a personalized adventure in a matter of minutes. Choose from Dora the Explorer ^®, Diego, SpongeBob SquarePants^®, Sesame Street characters or other whimsical scenes in My Alphabet Adventure. Shutterfly CenterStage books are perfect for children ages 1 through 6.

For more information on Shutterfly’s CenterStage books and posters, visit: www.shutterfly.com/centerstage.

About Shutterfly

Founded in 1999, Shutterfly, Inc. is the leading Internet-based social expression and personal publishing service. Shutterfly provides high quality products and world class services that make it easy, convenient and fun for consumers to preserve their digital photos in a creative and thoughtful manner. Shutterfly’s flagship product is its award-winning Photo Book line, which helps consumers celebrate memories and tell their stories in professionally bound coffee table books. More information about Shutterfly (NASDAQ:SFLY) is available at www.shutterfly.com. Shutterfly and Shutterfly.com are trademarks of Shutterfly, Inc.

SOURCE: Shutterfly, Inc.

Shutterfly, Inc.
Media Relations:
Gretchen Sloan, 650-610-5276
gsloan@shutterfly.com

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