Press Releases Nov 06, 2008

Shutterfly Creates One Stop Holiday Card Shop with New Designer Invitations and Thank Yous

REDWOOD CITY, Calif., Nov 06, 2008 (BUSINESS WIRE) — Shutterfly, Inc. (NASDAQ:SFLY), the leading Internet-based social expression and personal publishing service, today announced a new collection of Invitations and Thank You Cards designed to help customers add their personal touch to every holiday celebration. Available at www.shutterfly.com/designercards, these new card offerings expand on Shutterfly’s premium Designer Card collection to include both photo and non-photo based cards, creating a one-stop place to shop for all of their card occasion needs.

With exclusive designs from industry-leading card designers such as Boatman Geller, Erin Condren, Fontaine Maury and Fresh Lemonade, Shutterfly offers a large selection to meet a wide range of personal styles and tastes. Since each card is printed at Shutterfly’s industry-leading digital printing facilities, the Company guarantees the quality of every card and can promptly fulfill orders even during the hectic holiday season.

“Our customers continually ask for new and creative ways to connect with friends and family,” said Shutterfly Card Stylist Stephanie Roeder. “Now with our expanded Designer Card portfolio, customers can send stylish invitations — whether it’s an intimate New Year’s Eve Dinner Party or a surprise 40th Birthday Bash — there’s a design for every occasion. And with Shutterfly’s new collection of Thank You Card designs, customers can have their own set of personalized Thank You Cards to spread their gratitude throughout the season.”

To further simplify holiday-related correspondence this year, the Shutterfly Card Stylist offers customers the following tips and pointers for their Invitations and Thank You Notes:

Please join us…

— The holiday season is busy for everyone and schedules book quickly. Send Invitations as early as you like, but most guests won’t RSVP until after Thanksgiving. It takes only a few minutes to personalize your Invitation on Shutterfly, so better to order while it’s top of mind.

— Consider the tone and theme of your party when choosing an Invitation and writing the text. Shutterfly makes it easy by coordinating the font with the design and includes expanded preview features, so you can be sure the look of your words will match the feeling.

Thank you for your thoughtfulness …

— Always be prompt with a thank you — order your Thank You Notes in advance of gifting occasions, and keep an extra set on hand to acknowledge unexpected gestures and gifts.

— Personalized Thank You Cards make a great gift for the host or hostess.

— Get the whole family involved in saying thanks with a handwritten note on a set of Shutterfly’s custom-made Designer Cards with the family’s name. This is a great way to introduce children early to proper thank you etiquette — even a single sentence can go a long way in expressing gratitude.

— And a good reminder, especially at this time of year when we hear from distant family and friends, always send a physical thank you for a gift not opened in the giver’s presence.

Shutterfly’s new Designer Invitations and Thank You Cards measure 5″x7″ and are printed on premium 110 lb matte cardstock. The single-sided cards are sold in sets of 12 or 25 and include lined envelopes. For more information on Shutterfly’s new Designer Cards, please visit www.shutterfly.com/designercards.

About Shutterfly

Founded in 1999, Shutterfly, Inc. is the leading Internet-based social expression and personal publishing service. Shutterfly provides high quality products and world class services that make it easy, convenient and fun for consumers to preserve their digital photos in a creative and thoughtful manner. Shutterfly’s flagship product is its award-winning Photo Book line, which helps consumers celebrate memories and tell their stories in professionally bound coffee table books. More information about Shutterfly (NASDAQ:SFLY) is available at www.shutterfly.com. Shutterfly and Shutterfly.com are trademarks of Shutterfly, Inc.

SOURCE: Shutterfly, Inc.

Shutterfly, Inc. 
Gretchen Sloan, 650-610-5276 (Media Relations) 
gsloan@shutterfly.com

Copyright Business Wire 2008

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