Press Releases Mar 31, 2004

SHUTTERFLY EXPANDS PRO GALLERY SERVICE WITH NEW SALES REPORTING TOOL & WATERMARKING FEATURE

REDWOOD CITY, CALIF. – (March 31, 2004) — Shutterfly (www.shutterfly.com), a leading online digital photo developing and sharing service, today announced the availability of its new sales reporting tool and watermarking capabilities for its Pro Gallery service, an end-to-end fulfillment solution for professional photographers who want to sell their photos online. The sales reporting tool helps “Pro Gallery partners” better manage and track their sales activities and profits, and the watermarking feature further protects copyrights.

Sales Reporting

With Shutterfly’s new sales reporting tool, Pro Gallery partners are able to track total revenue and profit in real time, view historic data up to one year, identify which pictures are “best sellers,” conduct targeted customer follow up and more.

“This is a great sales tool,” said Gary Jones of Thewinningshot.com and Shutterfly Pro Gallery partner. “The presentation and detail of the sales reports surpass my expectations. I especially like the hyperlink directly to the image that was ordered.”

Watermarking

With five unique styles, Shutterfly’s watermarking capability further protects Pro Gallery partners’ copyrights. Partners have the option to apply the watermark of their choice to each proof. In addition to the disablement of “right clicking” on an image and saving it, watermarking is yet another layer of security within Pro Gallery.

“Since the launch of the Pro Gallery service a year ago, we’ve worked very closely with photographers to gather requirements and raise the bar for online pro photo services,” said Peter Elarde, Vice President of Product Marketing at Shutterfly. “And we are dedicated to expanding our services and features to reflect the needs of Pro Gallery partners.”

Those wishing to establish an account, or for more information on Shutterfly Pro Gallery, please visit www.Shutterfly.com/progallery


# # #

About Shutterfly
Founded in 1999, Shutterfly, Inc. (www.shutterfly.com ) is a premium photo service specializing in the consumer and professional photography markets. The company provides customers with simple and fun ways to organize, enhance and archive images; share pictures with family and friends; order professional-quality prints and create an assortment of personalized items such as Photo Books, Calendars and Greeting Cards. In 2005, Shutterfly ranked no. 170 on the 24th annual Inc. 500 list of the fastest-growing private companies in the country.

Shutterfly, Shutterfly Collections and Shutterfly.com are trademarks of Shutterfly, Inc.
Media Contacts:
Melissa Tribe
Shutterfly
(650) 610-5229