Press Releases Oct 01, 2002

SHUTTERFLY GETS PERSONAL WITH NEW PHOTO NOTE CARDS

REDWOOD CITY, Calif. – (October 1, 2002) — Leading online photo service Shutterfly today announced the expansion of its roster of quality photo products and custom gifts with the addition of new personalized Note Cards.

The 3.5″ x 5″ Shutterfly Note Cards let people enhance their everyday messages and quick correspondence by adding a photograph of their choice to the front of the card. The cards are printed on high-quality card stock, with a choice of glossy or matte finish, and come with matching envelopes in a decorative box for storing and gift-giving. A set of 12 personalized Note Cards costs about the same as similar store-bought cards ($9.99), but they inject a personal element into correspondence that no ready-made product can match.

“We developed the Note Card offering in direct response to customer requests,” said Shutterfly CEO Andy Wood. “People are finding that our cards are better quality than most store-bought cards, plus they’re unique to the creator. Because of this, they’re ideal for short, personal communication, and they make a wonderful gift with real emotional meaning.”

The Shutterfly Note Card is the latest in company’s extensive lineup of high-quality, customizable photo products, which includes wall calendars, mini-albums called “Snapbooks,” and picture frames.

“With a set of Shutterfly Note Cards on hand, people can lend a personal touch to everything from quick notes to family and friends or informal thank yous,” adds Wood. “They are an easy way to brighten anyone’s day.”

About Shutterfly
Shutterfly, the leading online photo service, leverages its proprietary technology and understanding of its customer to develop personalized, quality photo products and services that make it simple and fun for people to stay connected to those who matter most. Film and digital photographers alike can enjoy the benefits of Shutterfly’s photo services, including high-quality prints, image enhancements, personalization, free online storage and picture sharing. Customers can add custom text to the back of prints and transform their pictures with special effects and borders as well as create photo cards, invitations, calendars and Snapbooks(tm), all of which can be mailed anywhere in the world. Shutterfly is consistently recognized for its photo quality and innovative features, and was most recently rated best overall online photo service in a field of twelve by MacWorld in its June 2002 issue. Shutterfly is based in Redwood City, CA. For more information, visit www.shutterfly.com.

Media Contacts:
Whitney Brown
Shutterfly
650-610-3519
wbrown@shutterfly.com

Duval Hopkins
212-243-2000
dhopkins@maloneyfox.com

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Shutterfly, Shutterfly.com and Snapbook are trademarks of Shutterfly, Inc.