Press Releases Nov 19, 2001

SHUTTERFLY GIFT CERTIFICATES ARE FIRST IN INDUSTRY

REDWOOD CITY, CALIFORNIA (November 19, 2001) — With the holiday shopping season just around the corner, Shutterfly, the nation’s leading online photo service, today announced a new gift option for photography buffs – Shutterfly gift certificates – an industry first.

“Manufacturers are dropping camera prices, so we anticipate that many people may get what they wish for this year – a digital camera,” said Andy Wood, CEO of Shutterfly. “With a gift certificate from Shutterfly, the new digital camera owner will be able to get film quality prints from their digital camera. And for those who already own a camera, it will inspire a new level of creativity and use.”

According to a recent online survey conducted by Harris Interactive for Shutterfly, 78% of respondents agreed that sharing photographs is a good way to stay in touch over the holidays, and 42% reported that they would be more likely to take pictures this year than last year. “This season, people especially want to stay connected to family and loved ones who are far way. Taking, sharing and giving holiday photos are a perfect way to help people to feel closer,” said Wood.

Available in increments of $10, $25, $50, $75 and $100, Shutterfly gift certificates may be used like cash to purchase everything from high-quality prints, to picture frames and personalized photo albums, called Snapbooks.

To order a gift certificate, log on to www.shutterfly.com and go to “Create cards and gifts” or follow the gift certificate link from the homepage. Enter the name of the recipient, choose the value of the gift, write a personal message and select immediate or delayed electronic delivery (email), or a physical 5×7 card to be mailed immediately to the recipient or back to you via first class mail.

“We are thrilled to be first online photo service to offer this gift certificate option so that more people can fully enjoy digital photography and feel good about sharing special memories and pictures with their loved ones,” said Wood.

About Shutterfly
Shutterfly is the leading online photo service that takes advantage of the digital world’s unique capabilities. By bringing together images, text and graphics in innovative, creative and personalized products and services, Shutterfly makes it simple for consumers and businesses to stay connected to the people who matter most to them. Shutterfly enables film and digital photographers to easily enhance, personalize, store and share pictures online or through high-quality prints. Shutterfly users can transform their pictures with special effects and borders as well as create photo cards, invitations, calendars and Snapbooks™, all of which can be mailed to friends and family worldwide. Shutterfly is consistently recognized for its photo quality and features, and most recently was named “Best Online Photo Service” by PC Magazine, earning its coveted “Editors’ Choice” award for the second straight year. Shutterfly is based in Redwood City, CA. For more information, visit www.shutterfly.com.

Methodology
The study was conducted by Harris Interactive™ via its Quick Query™ online omnibus between October 4-8, 2001, interviewing 2,870 U.S. adults (18+). The margin of error is (+/-3) percentage points and the data were weighted to be representative of the total U.S. adult population.

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Shutterfly and Snapbook are trademarks of Shutterfly, Inc.
Other product or service names mentioned herein are the trademarks of their respective owners.