REDWOOD CITY, Calif., Oct 16, 2007 (BUSINESS WIRE) — Shutterfly, Inc. (NASDAQ:SFLY), the leading Internet-based social expression and personal publishing service, today introduced Designer Cards, a new premium line of holiday cards featuring original designs by a team of inspiring names in stationery design. Designer Cards are 5×7 single-sided Greeting Cards, a new format in Shutterfly’s already-expansive holiday card lineup, which also includes 5×7 folded Greeting Cards, 4×8 and 5×7 Photo Cards, and 3 1/2×5 Note Cards. All Shutterfly holiday cards are available at www.shutterfly.com/cards

“Each holiday season, our priority is to provide our customers with unique ways to display their treasured photos and stay in touch with friends and family,” said Kathryn Olson, Chief Marketing Officer of Shutterfly. “This year, we have collaborated with an incredibly talented group of designers to offer a broad assortment of cards that appeal to the diverse and discerning tastes of the millions of people who trust Shutterfly with their memories.”

Inspired by the high quality of wedding invitations and other fine stationery, Shutterfly Designer Cards were created to help customers reflect their personal style with a sophisticated touch. Shutterfly prints its Designer Cards on refined, heavy cardstock and packages them with complementary lined envelopes, a combination that delivers an elegant, lasting impression.

Meet the Shutterfly Designer Card Team:

— Stacy Claire Boyd – Stacy Claire Boyd is known for her sophisticated design, sweet illustrations, and unexpected color combinations – resulting in an exciting product line that always makes you smile.

— Molly Della – Molly’s work mixes simple patterns and images with a dash of whimsy. She is inspired by fashion and design from the 1960s, as well as contemporary street art, architecture and murals.

— Shirley Lee – Shirley draws her inspirations from the natural environment around her. Her love of nature gives an organic and lyrical touch to her designs. Her appreciation for Chinese brush paintings gives her a keen sense of space and simplicity in her work.

— avalisa by Lisa Masterson – avalisa’s mission is to help others experience life more fully through color and design. Lisa’s designs capture a simple, natural and modern feel.

— Martha Stewart (announced separately today) – From her award-winning magazine, Martha Stewart Living, to her high quality product lines, Martha Stewart shares the creative principles and stunning yet practical ideas that have made her America’s most trusted guide to stylish living.

— simplyput by Ashley Woodman – Ashley’s cards blend her unique illustrations with well crafted typography and classic design elements. These designs appeal to traditionalists with modern tastes – offering the perfect combination.

About Shutterfly

Founded in 1999, Shutterfly, Inc. is an Internet-based social expression and personal publishing service. Shutterfly provides high quality products and world class services that make it easy, convenient and fun for consumers to preserve their digital photos in a creative and thoughtful manner. Shutterfly’s flagship product is its award-winning Photo Book line, which helps consumers celebrate memories and tell their stories in professionally bound coffee table books. The Company has more than 1.5 billion images stored in its digital archive. More information about Shutterfly (NASDAQ:SFLY) is available at www.shutterfly.com. Shutterfly and Shutterfly.com are trademarks of Shutterfly, Inc.

SOURCE: Shutterfly, Inc.

Shutterfly, Inc.
Bridgette Thomas, 650-610-3519
bthomas@shutterfly.com

Copyright Business Wire 2007

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