Press Releases May 14, 2008

Shutterfly Helps Celebrate Students of All Ages as Graduation Day Approaches

REDWOOD CITY, Calif., May 14, 2008 (BUSINESS WIRE) — Shutterfly, Inc. (NASDAQ:SFLY), the leading Internet-based social expression and personal publishing service, today announced the addition of a “School Days” photo book template to its industry-leading photo book line. To add to the end of the year excitement, Shutterfly also introduced a new line of personalized graduation announcements. This June, college and high school graduations are not the only reason to celebrate; Shutterfly helps parents honor the youngest of graduates from preschool, kindergarten and elementary school with new inspirational photo book and announcements to help commemorate one of their child’s achievements.

Designed exclusively for Shutterfly by Creating Keepsakes’ Tiffany Tillman, the new “School Days” photo book offers parents a clever way to drag and drop their pictures into a personalized “yearbook” or “classroom book,” capturing their child’s milestones throughout the year. From the first day of school to graduation day – highlighting everyday snapshots of friends and favorite teachers – the guided template format allows parents to easily create an elegant and professional looking year-in-review photo book for their graduate or for all the kids in the classroom. Even better, parents can collaborate with teachers to build a personalized photo book – adding photos from the classroom and multiple parents using Shutterfly’s sharing technology. Parents looking for additional guidance and inspiration while personalizing the “School Days” photo book for their child can find creative tips from the designer Tiffany Tillman, a planner to organize the creation process and variations for the book at

“We’ve heard from parents that they want an easy way to create a personalized, creative, yet professional alternative to generic yearbooks as a way to celebrate and preserve their child’s personal school memories,” said Kathryn Olson, chief marketing officer of Shutterfly. “Our new School Days photo book allows parents to chronicle classroom memories at every age.”

Parents can also share their child’s achievement with friends and family with newly designed graduation invitations and announcements. Whether parents are celebrating their child’s success or hosting the graduation party, Shutterfly has coordinated solutions for graduates of all ages. Invitations and announcements come in 4×6 and 5×7 photo card and 5×7 greeting card formats and feature designs ranging from mature to whimsical.

Graduation gift ideas

In addition to the “School Days” photo book, Shutterfly has a host of gift suggestions for graduates and teachers. The littlest graduates will adore being the star of their favorite bedtime story in Shutterfly’s My Amazing Alphabet Adventures, My Adventures on Sesame Street, Dora and My Rescue Adventure, and My Happy Day on Sesame Street books. Elementary school graduates will love the Shutterfly mouse pad adorned with a picture collage of their best friends as they enter the world of junior high. Shutterfly also offers great gift ideas for middle and high school grads like a 20×30 Collage Poster featuring the faces of their best friends, favorite cars, and middle and high school memories. Most importantly, don’t forget to thank your favorite teacher with a personalized desk organizer, mug, or keepsake box that features your favorite classroom pictures.

For more unique graduation solutions, please visit

About Shutterfly

Founded in 1999, Shutterfly, Inc. is the leading Internet-based social expression and personal publishing service. Shutterfly provides high quality products and world class services that make it easy, convenient and fun for consumers to preserve their digital photos in a creative and thoughtful manner. Shutterfly’s flagship product is its award-winning Photo Book line, which helps consumers celebrate memories and tell their stories in professionally bound coffee table books. More information about Shutterfly (NASDAQ:SFLY) is available at Shutterfly and are trademarks of Shutterfly, Inc.

SOURCE: Shutterfly, Inc.

Shutterfly, Inc.
Gretchen Sloan, 650-610-5276

Copyright Business Wire 2008

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