Press Releases Nov 06, 2002

SHUTTERFLY HOLIDAY BOUTIQUE OPENS FOR BUSINESS

REDWOOD CITY, Calif. – (November 6, 2002) — In an effort to make it easier for shoppers’ to create personal holiday gifts, leading online photo service Shutterfly opened its virtual one-stop shop today. The Shutterfly holiday boutique (http://www.shutterfly.com/holidays) is a single destination that groups together the company’s most popular customizable photo gifts in one easy-to-navigate location.

“Our customers tell us that they are looking for affordable holiday gifts with intrinsic meaning, rather than the extravagant presents of years past,” said Shutterfly CEO Andy Wood. “We developed the holiday boutique in direct response to customer feedback by bringing together our photo products that help our customers transform their pictures into thoughtful, personalized gifts with real emotional impact.

Wood said that year-end Shutterfly users largely visit the service in search of personalized photo gifts and holiday cards. “We’ve streamlined the process so our customers can easily create their gifts and get back to their hectic holiday schedules,” said Wood.

The holiday boutique’s gift offerings include customizable photo wall calendars, note cards, frames and prints, and Snapbooks — spiral-bound photo print collections that can be personalized with individual captions. All of the photo products can be enhanced with special effects and creative holiday borders, including themes for Christmas, Hanukkah, Kwanzaa, winter, and New Year’s.

Wood said that the holiday boutique is an extension of the company’s commitment to make Shutterfly the most responsive online photo services. “We’ve sought to represent a range of products with our boutique offerings,” said Wood. “Our customers can get everything from stocking stuffers to high-end, heirloom-quality framed prints that will provide a lifetime of memories.”

About Shutterfly
Shutterfly, the leading online photo service, leverages its proprietary technology and understanding of its customer to develop personalized, quality photo products and services that make it simple and fun for people to stay connected to those who matter most. Film and digital photographers alike can enjoy the benefits of Shutterfly’s photo services, including high-quality prints, image enhancements, personalization, free online storage and picture sharing. Customers can add custom text to the back of prints and transform their pictures with special effects and borders as well as create photo cards, invitations, calendars and Snapbooks™, all of which can be mailed anywhere in the world. Shutterfly is consistently recognized for its photo quality and innovative features, and was most recently rated best overall online photo service in a field of twelve by MacWorld in its June 2002 issue. Shutterfly is based in Redwood City, CA. For more information, visit www.shutterfly.com.

Media Contacts:
Whitney Brown
Shutterfly
650-610-3519
wbrown@shutterfly.com

Duval Hopkins
212-243-2000
dhopkins@maloneyfox.com

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Shutterfly, Shutterfly.com and Snapbook are trademarks of Shutterfly, Inc.