Press Releases Apr 26, 2010

Shutterfly Honors New and Experienced Moms This Mother’s Day with New Baby Share Sites and Card Designs

REDWOOD CITY, Calif., Apr 26, 2010 (BUSINESS WIRE) — Shutterfly, Inc. (NASDAQ:SFLY), the leading Internet-based social expression and personal publishing service, today unveils enhancements to its baby Share sites, along with new Mother’s Day cards from some of the hottest and newest designers. With its expanded baby Share sites, Shutterfly offers new moms the most stylish, easy-to-use, secure online service to share photos, videos, news and more – all for free! Shutterfly’s new Mother’s Day greeting cards incorporate today’s top design trends from vintage to modern, which beautifully capture the joys of motherhood. The new card styles and designs, along with Share site service updates, complement Shutterfly’s complete line of offerings perfect for Mom this Mother’s Day, including personalized stationery, photo books, photo jewelry and much more.

“Moms are central to much of what we do at Shutterfly year-round, and we incorporate their feedback in all of our product and service innovations,” said Peter Elarde, chief marketing officer for Shutterfly. “It’s only fitting that we debut something special for moms in the form of our new beautifully designed baby Share sites in time for their special day.”

This Mother’s Day, Shutterfly offers gift ideas for every mom on your list:

Give new moms the gift of organization. Celebrate the new mom in your life by creating something unique for her – or giving her “time off” to create something herself – like a free Shutterfly Share site, the ultimate online tool for new moms to share memories of their baby in a safe and secure way. Responding to usage trends and demand, Shutterfly today launches enhancements to its baby Share sites including 12 baby Share site styles that coordinate with its popular baby announcement styles, as well as a new baby site setup guide and an online baby announcement module. Coming in May, a new baby photo journal on the baby Share sites will help moms capture the memories of the first year and is an easy way to share milestones and updates with friends and family. New moms will get timely reminders that inspire them to take pictures and keep journaling. With a free and unlimited online place to store those precious memories and share them with friends and family, Shutterfly Share sites are the perfect way for the new mom to keep her baby’s fans up-to-date and build a treasured online keepsake of her baby’s first year.

Get a little sentimental. Mom is too special for a run-of-the-mill store-bought greeting or e-greeting; spend a few minutes creating a personalized Mother’s Day greeting card that she’ll keep forever. Upload a special photo from the year and enhance it to best suit one of 14 new card designs. Type a unique greeting or go with lyrics from one of Mom’s favorite songs to say how much she means in a special way.

Create a “stationery station” for Supermom. You know who she is: that mom who always keeps track of the family schedule and gets everyone where they need to be; never forgets an occasion; and takes care of family needs before anyone gets the chance to ask. She’s Supermom, and she deserves something special this Mother’s Day, like her very own, personalized stationery station. Shutterfly has hundreds of stationery styles suitable for decking out a personal correspondence area for Mom, such as “Leopard Pink” or “Green List” notepads; “Spring Mums” or “Tangerine Flourish” personal thank you cards; modern or classic address labels; and fun, funky gift tags. And don’t forget the calling cards for Mom to pass out on the playground – as any Supermom will tell you, it’s all in the details.

Start a Mother’s Day tradition. There’s nothing more precious to Mom than a gift created by her kids – help them put together a hardbound, coffee table-worthy photo book of the year’s highlights. Add quotes from the family into the caption boxes and let the stories dictate the style and photo choices. With simple prompts, it’s a fun and easy way to chronicle the year, tell Mom you love her and watch children’s tastes and language skills change as they make books for Mom each year. Get inspired by one of Shutterfly’s Mother’s Day photo book styles or go with the flow for a truly unique book.

Beyond cards, Share sites, personal stationery and photo books, Shutterfly offers a breadth of personalized photo gifts for Mom, such as jewelry, mugs, magnets, keepsake boxes, playing cards and photo wall decals that she will love. Visit for more Mother’s Day gift ideas.

About Shutterfly

Founded in 1999, Shutterfly, Inc. is an Internet-based social expression and personal publishing service. Shutterfly provides high quality products and world class services that make it easy, convenient and fun for consumers to preserve their digital photos in a creative and thoughtful manner. Shutterfly’s flagship product is its award-winning Photo Book line, which helps consumers celebrate memories and tell their stories in professionally bound coffee table books. More information about Shutterfly (NASDAQ:SFLY) is available at Shutterfly and are trademarks of Shutterfly, Inc.

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SOURCE: Shutterfly, Inc.

Shutterfly, Inc.
Melissa Moody, 650-610-5229

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