Press Releases Jun 18, 2004


REDWOOD CITY, CALIF. – (June 18, 2004) — Answering customers’ requests for more options to preserve and share pictures, Shutterfly (, the leading provider of online photo printing and sharing services, today announced the launch of Photo Books, a new product that enables digital and film camera users to turn their favorite pictures into elegant coffee table books. These custom Photo Books are the newest addition to Shutterfly’s growing collection of design-it-yourself keepsakes.

Simple to order, Photo Books offer a rich opportunity for sharing memories through large pictures and personal narratives, at an affordable cost; the introductory price is $19.99 for the first 20 pages and one dollar for each additional page. Moreover, the company’s wide assortment of themed borders, special effects (i.e. turning color to black and white) and red-eye removal can be applied to each picture for no additional charge, making these unique digital photo gifts even more personalized and memorable.

Available in a variety of colors, the 11”x9” Photo Books are professionally bound with a striking suede-finish hard cover containing a center cut opening that reveals the title page picture. Each book holds up to 100 acid-free, archival quality pages. Perfect for any occasion; Photo Books make one-of-a-kind baby books, vacation albums and meaningful wedding gifts that will be treasured for years. For more information on our custom Photo Books, please visit:

“When you live far away from family members and aren’t able to see them as often as you’d like, exchanging pictures of silly, spontaneous moments and of course major childhood milestones becomes your way of keeping in touch,” said Courtney Nisbet, working mother and member of Shutterfly’s Customer Advisors program, a select group of both new and frequent users who work directly with the company on continuous improvements of its service. “Shutterfly has the most creative ways for sharing all of our good times. Photo Books are a terrific addition, and they’ll help our loved ones feel close to us even when they can’t be.”

Mini Photo Albums Created in a Snap
A very popular item especially among doting parents and grandparents, who want to conveniently carry their pictures with them, Snapbooks are attractive 4”x6” or 5”x7” themed albums. Starting at $6.99, Snapbooks feature up to 50 glossy prints within durable transparent covers and clear spiral binding. With new Snapbook Express, customers now have a faster way to make mini photo albums in just three simple steps: select pictures, add a title page and preview the final order.

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About Shutterfly
Founded in 1999, Shutterfly, Inc. ( ) is a premium photo service specializing in the consumer and professional photography markets. The company provides customers with simple and fun ways to organize, enhance and archive images; share pictures with family and friends; order professional-quality prints and create an assortment of personalized items such as Photo Books, Calendars and Greeting Cards. In 2005, Shutterfly ranked no. 170 on the 24th annual Inc. 500 list of the fastest-growing private companies in the country.

Shutterfly, Shutterfly Collections and are trademarks of Shutterfly, Inc.
Media Contacts:
Bridgette Thomas
(650) 610-3519