Press Releases Jan 28, 2008

Shutterfly Introduces Premium Line of Baby Stationery

REDWOOD CITY, Calif., Jan 28, 2008 (BUSINESS WIRE) — Shutterfly, Inc. (NASDAQ:SFLY), the leading Internet-based social expression and personal publishing service, today announced a premium baby stationery collection that enables parents to celebrate the arrival of their newborn with stylish, announcements, invitations and thank you notes. Shutterfly’s exclusive Designer Card collection, available at www.shutterfly.com/baby, features fresh, unique styles that address parents’ many social stationery needs during the first year of their child’s life with a sophisticated, personal touch.

“We are delighted to provide moms and mothers-to-be with a line of refined stationery that captures the excitement and joy surrounding this special time in their lives,” said Kathryn Olson, chief marketing officer of Shutterfly. “Shutterfly’s social stationery collection enables parents to tell their family’s stories in unique and memorable ways that reflect their personal style.”

The new Baby Designer Cards, created exclusively for Shutterfly by a talented group of well-established and up-and-coming stationery designers, are sold in sets of 12 and include lined envelopes. The single-sided cards measure 5″x7″ and are printed on refined-quality cardstock with a matte finish. The collection features dozens of designs that range from trendy colors to classic patterns. For those parents expecting double the fun, Shutterfly also offers various styles of birth announcements, invitations (for first birthdays, baptisms or christenings), and thank you’s that can be customized for twins.

Shutterfly continues to expand its talented group of designers to deliver innovative card solutions for multiple occasions. Meet the newest additions to the Shutterfly Designer Card Team:

blue starr design

LaVonne Czech uses her love of art and nature to create unique stationery for her friends and family. Blue starr’s custom baby announcements, invitations, holiday cards and thank you cards are a hit with Hollywood moms and retailers across the country.

Egg Press

Egg Press combines elements of old and new. Vibrant geometric patterns or sweet, clean-edged animal designs mingle with delicate, unique colors. Tess Darrow is now joined by long-time Egg Presser, Kara Yanagawa, in the creative pursuit at Egg Press.

Hello!Lucky

Hello!Lucky is a specialty design firm, creating vintage-inspired, artisan-printed greeting card designs and distributing them through shops and specialty outlets worldwide, including Anthropologie, Kate’s Paperie, and Liberty of London. The company began in 2003 as the brainchild of sisters Eunice and Sabrina Moyle, who too loved the idea of bringing art and design to an appreciative public.

About Shutterfly

Founded in 1999, Shutterfly, Inc. is an Internet-based social expression and personal publishing service. Shutterfly provides high quality products and world class services that make it easy, convenient and fun for consumers to preserve their digital photos in a creative and thoughtful manner. Shutterfly’s flagship product is its award-winning Photo Book line, which helps consumers celebrate memories and tell their stories in professionally bound coffee table books. The Company has more than 1.5 billion images stored in its digital archive. More information about Shutterfly (NASDAQ:SFLY) is available at www.shutterfly.com. Shutterfly and Shutterfly.com are trademarks of Shutterfly, Inc.

SOURCE: Shutterfly, Inc.

Shutterfly, Inc.
Gretchen Sloan, 650-610-5276 (media)
gsloan@shutterfly.com

Copyright Business Wire 2008

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