REDWOOD CITY, CALIFORNIA (July 23, 2001) — Shutterfly announced today it was awarded the highly-coveted PC Magazine Editors’ Choice Award for online photo services for the second consecutive year. PC Magazine, a leading magazine renowned as a trusted and authoritative source of technology information, reviewed five photo services, including Kodak-owned Ofoto, Photo Point, Photoworks, and Snapfish. The magazine recognized Shutterfly as having the best overall quality, features, products and services and repeatedly recommended readers use Shutterfly for their online photo service needs over each of the other sites tested.

PC Magazine stated “with innovative products, such as Snapbooks, excellent usability, and fast service, Shutterfly is a great choice for photographers of all levels.” Some of the other comments PC Magazine reviewers made in their article include:

• Shutterfly is “a polished photo service that makes repeat visits efficient and enjoyable.”
• “The buying experience is outstanding. You can ship to multiple addresses on one order-a feature you won’t find anywhere else.”
• “Shutterfly produced our test prints faster than any other site.”
• Shutterfly “excels in its WYSIWYG [What You See Is What You Get] customization of paper photo cards and Snapbooks.” Snapbooks are the company’s newest product that enables customers to create personal, customized photo albums for family and friends.

PC Magazine is one of the only publications providing accurate lab-based and real world testing of Web products and services, and their technical experts are well known for their objective and detailed analyses. “PC Magazine editors select an Editors’ Choice, a prestigious and coveted distinction, in our product-review stories-when we have a product that earns it,” said Carol A. Mangis, editor of Personal Technology at PC Magazine. “We evaluate each product based on the appropriate criteria for its category. For our 2001 story on photo-sharing Web sites, we looked at quality, service, ease of use and timeliness, among other features. Shutterfly was our top choice for online photo services.”

“Winning this highly regarded Editor’s Choice award from PC Magazine two years in a row proves we consistently deliver the best quality and service in the industry,” said Andy Wood, Shutterfly CEO. “We value the feedback we receive from our customers and their suggestions help us to ensure they have the best possible experience on our site, whether it’s from the standpoint of ease-of-use, turn-around time, features and products we offer, or general customer service.”

To read the reasons why PC Magazine selected Shutterfly as its Editors’ Choice, see the article online or on newsstands (PC Magazine, August 2001 issue).

About Shutterfly
Shutterfly is the leading online photo service that makes it simple, convenient and fun for people to take and share pictures. Using the Internet and a digital or film camera, Shutterfly enables users to easily enhance, personalize, store and share pictures online or through high-quality prints. Shutterfly users can digitally enhance photo images, and can further transform their pictures with special effects and borders. Shutterfly offers its users features to create photo cards, invitations and calendars, all of which can be mailed to friends and family worldwide. Shutterfly is consistently recognized for its photo quality and features, and most recently was named “Best Quality and Best Overall” online photo service by Family PC magazine. Shutterfly is based in Redwood City, CA. For more information, visit www.shutterfly.com.

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Shutterfly, Snapbook and Shutterfly.com are trademarks of Shutterfly, Inc.