Press Releases Aug 23, 2000

SHUTTERFLY IS RATED #1 PHOTO SERVICE, WINNING COVETED PC MAGAZINE EDITORS’ CHOICE AWARD

REDWOOD CITY, Calif. (August 23, 2000) — Shutterfly, the leading online photo service that makes it fun and convenient to print, share and personalize photos, announced today that it was awarded the prestigious PC Magazine Editors’ Choice Award for online photo processing services. PC Magazine, a leading magazine renowned as a trusted and authoritative source of technology information, reviewed seven of the leading photo services, including Ofoto, Snapfish and Club Photo. The magazine’s technical experts chose Shutterfly as the all-around leader, rating the service “Excellent” with a five-dot rating, which is the highest rating available.

PC Magazine selected Shutterfly as the recipient of its Editors’ Choice Award pronouncing, “the quality was superb, with excellent color and contrast making for vivid prints. Service was quick (our prints were shipped just hours after we uploaded the images.)” Shutterfly was also praised by the magazine for its 35mm and APS (ADVANTIX®) film processing; “good news: Shutterfly handles film as well as it handles digital images.” The editors were particularly impressed by the online photo service’s enhancement features, which allow users to add a variety of borders to their prints, crop or enlarge their photos, experiment with color tones and add personalized messages to the back of each photograph.

PC Magazine is one of the only publications providing accurate lab-based and real world testing of Web products and services; their technical experts are well known for their objective and detailed analyses. “PC Magazine selects an Editors’ Choice, a prestigious and coveted distinction, in our product-comparison stories,” said Carol A. Mangis, associate editor of After Hours at PC Magazine. “We evaluate each product based on the appropriate criteria for its category, and the strongest contender becomes the Editors’ Choice. For our story on online photo processing sites, we looked at quality, service, and timeliness, among other features. Shutterfly was our pick for online photo services.” To see why PC Magazine selected Shutterfly as its Editors’ Choice, the review can be found at http://www.zdnet.com/pcmag/stories/reviews/0,6755,2615653,00.html.

“We are thrilled to win this honor as it confirms that that we deliver the best quality and service in the industry,” said Jayne Spiegelman Shutterfly Co-Founder and CEO. “From the beginning, we have listened closely to our customers to ensure that they have the best possible experience with digital photography; customer satisfaction with Shutterfly is our first priority. We have worked hard to differentiate our service by offering the highest quality prints available and a variety of features found nowhere else on the Web.”

About Shutterfly
Shutterfly is a new kind of photo service that makes it simple, convenient and fun for people to take and give pictures. With only the Internet and a camera, Shutterfly users can easily enhance, personalize, store and share photos. Most importantly, they can transform their digital pictures into 35mm-quality prints and have them mailed to friends and family, all over the world. Shutterfly services are available at www.shutterfly.com and through partners including, Yahoo!, Adobe and Babycenter. The privately held company is headquartered in Redwood Shores, California and is backed by Jim Clark, Mohr Davidow Ventures, Adobe Ventures and Tom Jermoluk. For more information about the company, visit www.shutterfly.com

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