Press Releases May 26, 2004

SHUTTERFLY LAUNCHES MATTE FINISH IN RESPONSE TO STRONG CUSTOMER DEMAND

REDWOOD CITY, CALIF. – (May 26, 2004) — Shutterfly (www.shutterfly.com), a leading online digital photo processing service, today announced the availability of matte finish on all print sizes ranging from wallets to poster-sizes, providing more options for its customers. Benefiting both Shutterfly and Pro Gallery users, matte is a natural choice for developing pictures of memorable events, such as graduations and weddings, and for framing enlargements.


Advantages of using matte finish include:

  • Professional look
  • Fingerprints do not show
  • No glare, “pressure points” or visible adhesion between the photograph and the glass, when framed

Shutterfly’s matte and glossy photographs are processed on Fuji Crystal Archive paper, the choice of professional photographers. Both finishes are equally priced, with a 4×6 print as low as 22¢.

“By offering a choice of matte and glossy prints, Shutterfly has really broadened its appeal to the full spectrum of professional photographers,” said Vince Tarry, Shutterfly Pro Gallery partner (www.shutterfly.com/pro/vtarry/weddings) and owner of Vince Tarry Photography. “Now, we can use Shutterfly for all of our customers’ needs.”

Shutterfly’s Pro Gallery service provides an end-to-end fulfillment solution for professional photographers, known as “Pro Gallery partners;” who want to share and sell their photos online. Pro Gallery partners manage their own galleries (e.g., upload images and set print pricing), while Shutterfly hosts the galleries and services the purchasing, printing and order fulfillment functions.


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About Shutterfly
Founded in 1999, Shutterfly, Inc. (www.shutterfly.com ) is a premium photo service specializing in the consumer and professional photography markets. The company provides customers with simple and fun ways to organize, enhance and archive images; share pictures with family and friends; order professional-quality prints and create an assortment of personalized items such as Photo Books, Calendars and Greeting Cards. In 2005, Shutterfly ranked no. 170 on the 24th annual Inc. 500 list of the fastest-growing private companies in the country.

Shutterfly, Shutterfly Collections and Shutterfly.com are trademarks of Shutterfly, Inc.
Media Contacts:
Bridgette Thomas
Shutterfly
(650) 610-3519