Press Releases Dec 16, 2009

Shutterfly Named to Hot 100 List by Internet Retailer

REDWOOD CITY, Calif. REDWOOD CITY, Calif., Dec 16, 2009 (BUSINESS WIRE) — Shutterfly, Inc. (NASDAQ:SFLY), the leading Internet-based social expression and personal publishing service, today announced that it has been named to the “Hot 100 List” for 2010 by Internet Retailer, an award given to the most innovative online retailing sites.

“2009 has been a banner year for innovation at Shutterfly, so we are especially honored to be named to Internet Retailer’s top ‘Hot 100 List,'” said Jeffrey Housenbold, president and chief executive officer of Shutterfly. “This year we introduced major innovations to our product lines and launched mobile and social photo sharing services with an emphasis on giving people access to their images and our products wherever and whenever they want. Our customer response has been overwhelmingly positive, so to also receive this recognition from Internet Retailer is further validation as we continue to build industry-leading products and services that delight our customers.”

“Shutterfly is an excellent example of the power of the Internet to transform businesses,” says Kurt Peters, editor in chief, Internet Retailer. “Shutterfly has harnessed the power of the web so customers can create personalized products — a process that would be very expensive and nearly impossible without the Internet. And Shutterfly has done so in a way that is easy for customers to use.”

Internet Retailer’s list of “Hot 100” highlights online retailers that used their web sites in novel ways to engage with and make customers more loyal. Many of the companies on this list enhanced site navigation, improved targeted promotions and increased communication with customers through corporate blogs, and social media networks like Facebook and Twitter.

About Internet Retailer

Published by Chicago-based Vertical Web Media LLC, Internet Retailer is a monthly national business magazine, web site conference and directory that serve the retailing community. The Internet Retailer family of products focuses on the Internet’s vital role in a wide array of retailing activities, including web merchandising, supply chain management and multi-channel integration. Its 40,000+ subscribers are senior executives primarily from retail chains, independent stores, catalogs, virtual merchants and brand name manufacturers. Internet Retailer’s circulation represents the largest multi-channel readership base of any retailing magazine. The magazine also publishes the most widely read e-mail newsletter in retailing, IRNewsLink, which is distributed twice-weekly to 35,000 opt-in subscribers, operates the largest retailing information web site, InternetRetailer.com, sponsors the largest conference in the e-retailing industry and publishes an annual ranking of the 500 largest web sites.

About Shutterfly

Founded in 1999, Shutterfly, Inc. is an Internet-based social expression and personal publishing service. Shutterfly provides high quality products and world class services that make it easy, convenient and fun for consumers to preserve their digital photos in a creative and thoughtful manner. Shutterfly’s flagship product is its award-winning Photo Book line, which helps consumers celebrate memories and tell their stories in professionally bound coffee table books. More information about Shutterfly (NASDAQ:SFLY) is available at www.shutterfly.com. Shutterfly and Shutterfly.com are trademarks of Shutterfly, Inc.

SOURCE: Shutterfly, Inc.

Shutterfly, Inc.
Media Relations:
Gretchen Sloan, 650-610-5276
gsloan@Shutterfly.com

Copyright Business Wire 2009