Shutterfly Names Katie Ho Vice President of Customer Marketing

Nov 30, 2007

REDWOOD CITY, Calif., Nov 30, 2007 (BUSINESS WIRE) — Shutterfly, Inc. (NASDAQ:SFLY), the leading Internet-based social expression and personal publishing service, announced today that Katie Ho has been named vice president of customer marketing. In her new role, Ms. Ho will shape the strategy and manage the team responsible for driving revenue growth through attracting and engaging new and existing customers. Ms. Ho will also lead Shutterfly’s market insights and analysis group and will work closely with the Company’s creative services, business analysis and product marketing teams to continue to enhance Shutterfly’s relationship with its customers.

“Katie’s deep marketing experience leading strategic planning and developing innovative consumer and retail marketing programs, which have driven both top and bottom line results, made her an ideal addition to the Shutterfly senior management team” said Shutterfly president and chief executive officer, Jeffrey Housenbold. “Katie will lead Shutterfly’s efforts to expand our customer base and enhance the lifetime value of Shutterfly’s existing customers.”

Ms. Ho has more than 16 years of experience in brand and consumer marketing strategy. Before joining Shutterfly, Ms. Ho served as vice president of consumer marketing for TiVo Inc., where her role encompassed subscriber acquisition, advertising and CRM responsibilities. During her 8-year tenure, Ms. Ho grew TiVo’s subscriber base from hundreds to over 4 million and built TiVo brand awareness to 80 percent. Previously, she was director of marketing for Real Sports Magazine, where she doubled the magazine’s circulation within six months. Ms. Ho also served as director of marketing and sales for the San Jose Lasers, one of 12 teams in the American Basketball League.

Ms. Ho’s deep experience working with consumer brands includes five years within the domestic home video division of The Walt Disney Company, where she served in a range of strategic planning and brand management roles.

Ms. Ho holds an M.A. in Educational Policy Analysis, a B.S. in Industrial Engineering and an A.B. in History from Stanford University.

Today, Ms. Ho received an employment inducement stock option grant award. She may purchase up to 60,000 shares of the Company’s common stock at an exercise price of $28.49 per share pursuant to an inducement stock option that is not under a shareholder approved plan but is pursuant to a Nasdaq approved exception. The shares subject to the stock option vest over a four-year period.

About Shutterfly

Founded in 1999, Shutterfly, Inc. is an Internet-based social expression and personal publishing service. Shutterfly provides high quality products and world class services that make it easy, convenient and fun for consumers to preserve their digital photos in a creative and thoughtful manner. Shutterfly’s flagship product is its award-winning Photo Book line, which helps consumers celebrate memories and tell their stories in professionally bound coffee table books. The Company has more than 1.5 billion images stored in its digital archive. More information about Shutterfly (NASDAQ:SFLY) is available at www.shutterfly.com. Shutterfly and Shutterfly.com are trademarks of Shutterfly, Inc.

SOURCE: Shutterfly, Inc.

Shutterfly, Inc.
Marilyn Lattin, 650-610-5853 (Investors)
mlattin@shutterfly.com
Bridgette Thomas, 650-610-3519 (Media)
bthomas@Shutterfly.com

Copyright Business Wire 2007

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