Press Releases Sep 30, 2010

Shutterfly Names Tony Pecora Vice President of Customer Marketing

REDWOOD CITY, Calif., Sep 30, 2010 (BUSINESS WIRE) — Shutterfly, Inc. (NASDAQ:SFLY), a leading Internet-based social expression and personal publishing service, today announced the appointment of Tony Pecora as Vice President of Customer Marketing. Mr. Pecora will report to Shutterfly’s Senior Vice President and Chief Marketing Officer, Peter Elarde.

“I am excited to welcome Tony to the Shutterfly team,” said Peter Elarde, senior vice president and CMO. “His extensive experience in creating strong marketing programs at a variety of like-minded, customer-centric organizations is a valuable asset as we continue to deepen Shutterfly’s relationship with our current customers while reaching out to new and growing audiences.”

Mr. Pecora is responsible for customer acquisition, retention, and development. He manages marketing channels that include internet marketing, CRM, and e-commerce.

With more than 20 years of experience in business, marketing and management, Mr. Pecora has held many leadership roles across a broad range of internet and tech businesses including eBay,,, WorkingPoint, AltaVista, and Compaq. Most recently, Mr. Pecora was the Chief Marketing Officer at WorkingPoint where he was responsible for customer acquisition, brand and market development.

Mr. Pecora earned his Bachelor’s of Science degree from the United States Military Academy at West Point, and an MBA from the J.L. Kellogg School of Management at Northwestern University.

About Shutterfly

Founded in 1999, Shutterfly, Inc. is an Internet-based social expression and personal publishing service. Shutterfly provides high quality products and world class services that make it easy, convenient and fun for consumers to preserve their digital photos in a creative and thoughtful manner. Shutterfly’s flagship product is its award-winning photo book line, which helps consumers celebrate memories and tell their stories in professionally bound coffee table books. Shutterfly was recently named one of the top 25 Best Midsized Companies to Work For by the Great Place to Work Institute. More information about Shutterfly (NASDAQ:SFLY) is available at Shutterfly and are trademarks of Shutterfly, Inc.

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SOURCE: Shutterfly, Inc.

Shutterfly, Inc.
Gretchen Sloan, 650-610-5276 (Media Relations)

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