REDWOOD CITY, Calif., Oct 11, 2007 (BUSINESS WIRE) — Shutterfly, Inc. (NASDAQ:SFLY), the leading Internet-based social expression and personal publishing service, today announced that the 8×8 children’s Story Book, from its award-winning Photo Book line, will be featured on NBC’s “ER,” one of the highest-rated dramas on television. The episode airs this evening at 10/9 pm east/central on NBC.

A Shutterfly Photo Book featuring lead characters Dr. Luka Kovac (Goran Visnjic) and Abby Lockhart (Maura Tierney) plays a pivotal role in the dramatic series when Luka travels to Croatia and chronicles his journey with a Photo Book for the couple’s child, Joe. In a dramatic turn, the Photo Book plays the hero when baby Joe is rushed to the ER.

In its 13th season, Emmy Award-winning drama series “ER” is one of the highest-rated dramas on television and NBC’s #1 drama. Created by best-selling author Michael Crichton (“Jurassic Park”), the series centers on the medical personnel in the emergency room of a Chicago hospital.

About Shutterfly

Founded in 1999, Shutterfly, Inc. is an Internet-based social expression and personal publishing service. Shutterfly provides high quality products and world class services that make it easy, convenient and fun for consumers to preserve their digital photos in a creative and thoughtful manner. Shutterfly’s flagship product is its award-winning Photo Book line, which helps consumers celebrate memories and tell their stories in professionally bound coffee table books. The Company has more than 1.5 billion images stored in its digital archive. More information about Shutterfly (NASDAQ:SFLY) is available at www.shutterfly.com. Shutterfly and Shutterfly.com are trademarks of Shutterfly, Inc.

SOURCE: Shutterfly, Inc.

Shutterfly, Inc.
Bridgette Thomas, 650-610-3519 (Media)
bthomas@shutterfly.com

Copyright Business Wire 2007

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