Press Releases Jan 27, 2010

Shutterfly Says Get to the Heart of It This Valentine’s Day

REDWOOD CITY, Calif., Jan 27, 2010 (BUSINESS WIRE) — Shutterfly, Inc. (NASDAQ:SFLY), the leading Internet-based social expression and personal publishing service, is encouraging customers to give their Valentine the consideration they deserve this year and say more than a fleeting tweet, text or wall comment, and instead share in the day’s most celebrated tradition, sending a personalized card – a more thoughtful way to express oneself. To help with inspiration, the Company is launching more than 25 new Valentine card designs, creating its most fashion-forward collection of cards yet, including new 4×5 stationery cards with both photo and non-photo designs. To view Shutterfly’s complete collection of Valentine’s Day cards, visit www.shutterfly.com/valentines-day.

“While 140 characters may suffice for everyday conversations, the sentiments expressed on Valentine’s Day deserve the extra thought and emphasis that only a personalized card can deliver,” said Shutterfly Card Stylist, Stephanie Roeder. “This year, we’re encouraging people to discover the added impact of giving a special photo to a Valentine and expressing a heartfelt wish in a way no store-bought card can.”

Ms. Roeder suggests four simple steps to creating personalized cards for each of your Valentines this year:

  1. Determine the tone of your greeting – do you want to be sentimental, humorous or casual? Let the tone guide your choice of design and card size. Think of the recipient as well – will your mom appreciate a humorous Valentine’s Day card? Is a sentimental or casual Valentine more appropriate after three dates?
  2. Choose the photo – look at existing photos through a new lens. Chances are you have images in your collection that will outshine any pre-printed drugstore card when paired with the right greeting. Some thoughts for consideration: Showcase a favorite photo such as your pet or even a picture of your hometown. Better yet, share a photo of your favorite dish or dessert and include the recipe so others can enjoy as well.
  3. Pair with a complimentary design – match the card style and background with your personal photo. This season, Shutterfly’s Valentine collection evokes a modern color palette with an emphasis on brown backgrounds paired with red and pale pink accents.
  4. Add your own sentiment – at a loss for words? Try choosing a relevant song title or a traditional saying that reflects the occasion. When paired with your own photo, the overall message can take on a whole new meaning, like printing “My Funny Valentine” under an image of your significant other in his/her Halloween costume.

Still convinced you’re not the card type but want to send something as unique as you? Try creating your own photostrip using Wink from Shutterfly. Wink allows consumers to create and share printed photostrips using pictures from iPhones and social network sites like Facebook and Flickr. Make a photostrip for your loved one featuring hints of their Valentine gift, your favorite date spot, or your furry friend in action – this little touch will let them know you are thinking of them. Photostrips can be delivered anywhere in the world for only $2.50 including tax and shipping. Wink is available as a free iPhone app and a full-featured website at wink.shutterfly.com.

About Shutterfly

Founded in 1999, Shutterfly, Inc. is an Internet-based social expression and personal publishing service. Shutterfly provides high quality products and world class services that make it easy, convenient and fun for consumers to preserve their digital photos in a creative and thoughtful manner. Shutterfly’s flagship product is its award-winning Photo Book line, which helps consumers celebrate memories and tell their stories in professionally bound coffee table books. More information about Shutterfly (NASDAQ:SFLY) is available at www.shutterfly.com. Shutterfly and Shutterfly.com are trademarks of Shutterfly, Inc.

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SOURCE: Shutterfly, Inc.

Shutterfly
Media Relations:
Gretchen Sloan, 650-610-5276
gsloan@shutterfly.com

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