REDWOOD CITY, Calif. (October 24, 2000) — Shutterfly, the leading online photo service today announced expanded services and products that make it easy for consumers to get creative with their pictures. Now Shutterfly customers can design and order their own personalized photo greeting cards — a great way to keep in touch with friends and family around the world at this time of year. In addition, Shutterfly will soon offer picture frames, which together with high quality prints make the perfect holiday gift.

“We believe that our new capabilities take Shutterfly to a new level,” says Jayne Spiegelman, CEO and Co-founder of Shutterfly. “We will continue to provide the highest quality prints available and now, we are delighted to offer our users the personalized photo solutions they want.”

Understanding users need for simplicity and their desire for more imaginative possibilities for their photos, Shutterfly has made extensive enhancements to the Shutterfly website.

• Enhanced ease of use. Shutterfly makes it even easier for users to get creative with their photos with easier online sharing, faster photo uploading, and the ability to import addresses from Microsoft Outlook.
• Improved organization and presentation. Shutterfly has also added all new online albums for easier organization. Users can even search for pictures by keyword and view pictures as a slide show.
• Photo Greeting Cards. Now users can send a high-quality photo greeting card with a unique holiday border and personalized message or even include their holiday letter in the card. Cards can be sent directly to the recipients, or back to the sender with pre-addressed, stamped envelopes ready for your signature and mailing.
• Frames. In November Shutterfly will also add frames to its service so users can turn their favorite photo into the perfect holiday gift. It even comes with a gift box.

All the changes at Shutterfly enable users to be more creative with their photos whether they want to view their pictures online, share them with friends, create high quality prints or send them as personalized cards or gifts. Shutterfly’s high-quality prints start at $0.49 and cards are now available for as low as $1.49 each.

Shutterfly was recently lauded with the prestigious Editors’ Choice award from PC Magazine, winning the coveted rating of excellent. The service was also named “Best of the Web” by Forbes Magazine and one of “The Top 100 Family Web Sites” by Family PC Magazine.

About Shutterfly
Shutterfly is a new kind of photo service that makes it simple, convenient and fun for people to take and give pictures. With only the Internet and a camera, Shutterfly users can easily enhance, personalize, store and share photos. Most importantly, they can transform their digital pictures into 35mm-quality prints and have them mailed to friends and family, all over the world. PC Magazine recently selected Shutterfly as the best online photo service, granting Shutterfly its coveted Editors’ Choice Award and rating the service “Excellent,” the highest rating available. The privately held company is headquartered in Redwood Shores, California and is backed by Jim Clark, Mohr Davidow Ventures, Adobe Ventures and Tom Jermoluk. For more information about the company, visit www.shutterfly.com.

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Shutterfly, Shutterfly.com, the Shutterfly logo and VividPics are trademarks of Shutterfly, Inc.