REDWOOD CITY, Calif., Jan 22, 2009 (BUSINESS WIRE) — Shutterfly, Inc. (NASDAQ:SFLY), the leading Internet-based social expression and personal publishing service, today introduced a new collection of Designer Valentine’s Day Cards that make it easier than ever for consumers to put their personal stamp on this important card-sending holiday. In addition to cards, the Company launched a Valentine’s Day inspiration web page with a host of gift ideas for that special someone. For more information including gift ideas for every Valentine, visit http://www.shutterfly.com/valentines.

Shutterfly’s new Designer Valentine’s Day Cards are the perfect way to say “I love you” to your special someone or “you make me smile” to friends and family. Choose from a variety of styles and easily customize the greeting with just the right words. In addition to the flat 5×7 Designer Cards, Shutterfly also offers Valentine’s-themed folded Greeting Cards and Children’s Valentine 4×8 Photo Cards featuring favorite cartoon characters such as Dora the Explorer(TM), Thomas the Train(TM) and more.

According to Shutterfly’s card stylist, Stephanie Roeder, personalized cards for Valentine’s Day are the best way to make the day even more special. “Rather than giving a store-bought card and letting someone else speak for you, or worse, omitting the card altogether, take five minutes to ensure that your greeting stands out.” She offers the following tips for quick and easy personalization:

• Speak from the heart. Often, the best thing to say is the first thing that comes to mind.
• Keep it simple. Truly memorable sentiments are short and sweet. Couple your brief message with a favorite photo to speak volumes.
• Look to the experts. At a loss for words? Try choosing a relevant song title or quote from a famous person that says what you mean.
• Lighten up. Valentines don’t have to be serious. Take this opportunity to tell your significant other that you love him even on the days that his socks don’t make it to the hamper. Silly photos with clever captions work, too.
• Let the photo speak for you. Truly speechless? Get creative with the photo. Photograph yourself holding a big red heart that says “I love you.”

In addition to cards, Shutterfly offers a host of Valentine’s Day themed product solutions at a variety of price points. “As consumers are reconsidering spending on material luxuries, they are looking for more creative ways to express their thoughts this Valentine’s Day,” said Kathryn Olson, chief marketing officer at Shutterfly. “Each year we hear from more and more customers that they prefer receiving personalized cards and gifts to more traditional, store-bought items, so we’ve created an inspiration page at Shutterfly.com to share ideas for creating a truly memorable Valentine’s Day this year.”

For less money than short-lived blooms or a nice box of chocolates, Shutterfly lets consumers give the gift of a memory in time, captured on one of dozens of photo gift ideas including:

• Photo Books: Capture a courtship from the first smile to the bended-knee proposal or encourage children to help to create a book featuring all the reasons why they love their siblings.
• Share the Love: Celebrate how you feel about that special someone by launching your own personalized Share Site on February 14^th (or anytime!). Chronicle your love and life together using a free website of your very own.
• Photo Gifts: Shutterfly lets customers add their own photo(s) to coasters, jewelry, magnets, calendars and more. Choose a special something for your special someone and make it personalized with that perfect photo.

For more information on Shutterfly’s Valentine’s Day offerings, visit:

http://www.shutterfly.com/valentines

About Shutterfly

Founded in 1999, Shutterfly, Inc. is the leading Internet-based social expression and personal publishing service. Shutterfly provides high quality products and world class services that make it easy, convenient and fun for consumers to preserve their digital photos in a creative and thoughtful manner. Shutterfly’s flagship product is its award-winning Photo Book line, which helps consumers celebrate memories and tell their stories in professionally bound coffee table books. More information about Shutterfly (NASDAQ:SFLY) is available at www.shutterfly.com. Shutterfly and Shutterfly.com are trademarks of Shutterfly, Inc.

SOURCE: Shutterfly, Inc.

Shutterfly, Inc.
Gretchen Sloan, 650-610-5276 (Media)
gsloan@shutterfly.com

Copyright Business Wire 2009