Press Releases Jul 16, 2002

SHUTTERFLY UNVEILS NEW SNAPBOOK™ STYLES

REDWOOD CITY, Calif. – (July 16, 2002) — Shutterfly, the leading online photo service, today introduced new Snapbook designs that will allow consumers to wield far more creativity when creating, displaying and sharing their pictures.

Snapbooks — 4″x6″ or 5″x7″ coil-bound albums with translucent plastic covers — display and protect up to 40 pages of photos complete with personalized captions. Shutterfly’s new Snapbook designs provide first-time picture takers and experienced shooters alike with many ways to add life to the vacation, birthday party, block party and company picnic photos that are so ubiquitous at this time of year. The latest styles feature new theme-appropriate designs, like pink or blue gingham for baby photos, colorful confetti for party snaps, floral garlands for wedding pictures and world maps and stamps for travel shots.

“With summer in high gear, we are excited to offer our customers new Snapbooks which make it easy to create high-quality, personalized, one-of-kind albums that are great mementos and gifts,” said Andy Wood, Shutterfly’s President and CEO. “By leveraging our proprietary technology and responding to our customers’ needs, we continue to expand our creative offerings, making the user experience at Shutterfly even more personal and rewarding.”

Photographers of all tastes and experience levels can upload pictures to www.shutterfly.com, or use Shutterfly’s special mailers to send in undeveloped film for processing and scanning. Once photos are online, users can choose their favorite images, a Snapbook style, and then start adding captions if they choose and sorting pictures into whatever order they prefer.

As people are looking to connect in as many ways as possible, the new Shutterfly Snapbook designs allow users to create truly personalized photo albums that will have meaning both in the short term, and for years to come.

About Shutterfly
Shutterfly, the leading online photo service, leverages its proprietary technology and understanding of its customer to develop personalized, quality photo products and services that make it simple and fun for people to stay connected to those who matter most. Film and digital photographers alike can enjoy the benefits of Shutterfly’s photo services, including high-quality prints, image enhancements, personalization, free online storage and picture sharing. Customers can add custom text to the back of prints and transform their pictures with special effects and borders as well as create photo cards, invitations, calendars and Snapbooks(tm), all of which can be mailed anywhere in the world. Shutterfly is consistently recognized for its photo quality and innovative features, and was most recently rated best overall online photo service in a field of twelve by MacWorld in its June 2002 issue. Shutterfly is based in Redwood City, CA. For more information, visit www.shutterfly.com.

Media Contacts:
Whitney Brown
Shutterfly
650-610-3519
wbrown@shutterfly.com