Press Releases Apr 21, 2004

SHUTTERFLY UNVEILS NEW STORE & PHOTO GIFTS

REDWOOD CITY, CALIF. – (April 21, 2004) — Shutterfly, the leading online photo service, today announced the grand opening of its online “Shutterfly Store” (www.shutterfly.com/store), featuring new custom photo gifts including — mugs, mouse pads and t-shirts. The Shutterfly Store groups together the company’s complete collection of products in one easy-to-navigate location, enabling customers to shop by special occasion or product category.

Shutterfly has simplified its customers’ shopping experience, making it more convenient and fun by offering unique photo gift suggestions for birthdays, baby gifts, weddings, and more. The company’s special effects (e.g., changing color to black & white), captions and wide assortment of themed borders can be applied for free to all photo gift items in the Shutterfly Store, including calendars, Snapbooks™ (mini photo albums), note cards and poster-size prints.


Shutterfly Customer Advisors
Shutterfly recently kicked off its Customer Advisors program, inviting a select group of customers — new members to frequent users — from across the country to share feedback on the company’s products and services. Through online surveys as well as face-to-face meetings, Shutterfly has already received input from its Customer Advisors on plans to further enhance their shopping experience and expand the company’s digital photo product line.

“At Shutterfly, we have the greatest appreciation for our customers’ opinions and ideas, and we’re excited to be working directly with them on the continuous improvements of our service,” said Dave Bagshaw, Shutterfly’s president and CEO.


# # #

About Shutterfly
Founded in 1999, Shutterfly, Inc. (www.shutterfly.com ) is a premium photo service specializing in the consumer and professional photography markets. The company provides customers with simple and fun ways to organize, enhance and archive images; share pictures with family and friends; order professional-quality prints and create an assortment of personalized items such as Photo Books, Calendars and Greeting Cards. In 2005, Shutterfly ranked no. 170 on the 24th annual Inc. 500 list of the fastest-growing private companies in the country.

Shutterfly, Shutterfly Collections and Shutterfly.com are trademarks of Shutterfly, Inc.
Media Contacts:
Melissa Tribe
Shutterfly
(650) 610-5229