Press Releases Feb 25, 2002

SHUTTERFLY WINS FIRST PLACE AWARD FROM PHOTO MARKETING ASSOCIATION

ORLANDO, FL. – (February 25, 2002) — At this year’s Photo Marketing Association Show, Shutterfly, the leading online photo service, won first place for outstanding advertising and promotion of photo/digital products to consumers. The company earned the first prize in its category of “medium size firms – Consumer Markets”.

For the competition, companies were asked to submit examples of their marketing campaigns that demonstrated the company’s overall promotional efforts, as well as its efforts to promote photography or digital imaging by stressing the emotional, creative or utilitarian benefits of pictures.

“We are proud to be recognized for delivering the best consumer promotions in our category, in the online photo industry,” said Andy Wood, CEO of Shutterfly. “We are constantly striving to ensure that we are listening to our customers and delivering the products, services and promotions they want and demand. We pride ourselves in providing the best possible online photo experience for our users and we will continue to offer new promotions and services to further enhance that experience.”

These awards come on the heels of yesterday’s announcement that Shutterfly has been selected by Hewlett-Packard to provide online photofinishing services across multiple HP digital imaging solutions.

About Shutterfly
Shutterfly is the leading online photo service that takes advantage of the digital world’s unique capabilities. By developing innovative, personalized digital imaging products and services, Shutterfly makes it simple for its customers to stay connected to those that matter most to them. Shutterfly enables film and digital photographers to easily enhance, personalize, store and share pictures online or through high-quality prints. Shutterfly users can transform their pictures with special effects and borders as well as create photo cards, invitations, calendars and Snapbooks™, all of which can be mailed to friends and family worldwide. Shutterfly is consistently recognized for its photo quality and features, and most recently was named “Best Online Photo Service” by PC Magazine, earning its coveted “Editors’ Choice” award for the second straight year. Shutterfly is based in Redwood City, CA. For more information, visit www.shutterfly.com.

Media Contacts:
Jenny Rees
Access Communications for Shutterfly
415-844-6251
jrees@accesspr.com

Whitney Brown
Shutterfly
650-610-3519
wbrown@shutterfly.com