ORLANDO, FLORIDA (February 13, 2001) — Sundance Photo, the largest independent wholesale photofinishing company in the United States, and Shutterfly, the leading online photo service, today announced that they will partner to provide digital photography products and services to a large and growing base of retail and online photographic consumers. The companies unveiled the partnership at the Photo Marketing Association, the largest annual international photo imaging convention and trade show.

Sundance Photo, the third largest photofinisher, currently serves millions of U.S. households through an overnight photo processing network serving retail stores and other outlets located in the North Central and South Central regions of the United States. Sundance provides superior quality photographic products and services from its central facility in Jackson, Wisconsin.

Shutterfly, the leading online photo service, enables customers to share, enhance, print and get creative with their pictures. Shutterfly’s high quality, innovative products and services are available to consumers directly through www.shutterfly.com as well as through photo centers with retail, manufacturer, and online partners, including Best Buy, KB Gear and Toshiba. Shutterfly delivers high quality prints and photo products, including cards and frames, from its state-of-the-art digital photofinishing facility in Hayward, California.

Under the agreement, Shutterfly and Sundance will provide comprehensive digital photography solutions to the Sundance photo processing customers. Shutterfly will operate, maintain and manage the Sundance online photo center. Sundance will provide film and digital photography customers with Shutterfly’s award winning desktop software that allows customers to organize, enhance and easily upload their pictures to the Sundance online photo center. The companies will also collaborate on retail marketing programs to increase awareness and adoption of digital photography services.

About Sundance Photo Inc.
Sundance Photo is America’s largest independent wholesale photo and image manufacturer in the United States. Sundance has been serving Middle America’s picture and film needs since 1974. Their 300,000 sq. ft. facility is state of the art, positioning Sundance on the leading edge of the 21st century imaging technologies. Based in Jackson, Wisconsin and employing approximately 500 people, Sundance Photo is the leader in on-time quality photo finishing. Sundance provides daily deliveries to more than 3,000 local stores seven days a week.

About Shutterfly
Shutterfly is the leading photo service that makes it simple and fun for people to enhance, share and get creative with their pictures. With only the Internet and a camera, Shutterfly users can easily get high-quality prints, framed photos and personalized photo greeting cards, and have them mailed to friends and family all over the world. PC Magazine granted Shutterfly its coveted Editors’ Choice Award and 5 out of 5 stars for best overall online photo service. Shutterfly has recently received additional accolades, including being named one of “the top ten web sites of the future” by Fortune Magazine, “best online photo site” by Family PC Magazine and “Best of the Web” by Forbes. The privately held company is headquartered in Redwood Shores, California and is backed by Jim Clark, Mohr Davidow Ventures, Adobe Ventures and Tom Jermoluk. For more information about the company, visit www.shutterfly.com

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